Master in International Tourism Management

Students must choose between one of the two elective courses. 
Each of the courses of the speciality are made up of the offered itineraries: Management of Tourist Companies and Planning of Tourist Destinations.
The last course includes the UNESCO course that integrates topics and seminars multidisciplinarily and throughout the subjects, whose objective is the 'Tourism Management of Human Heritage Sites'. The UNESCO course is part of the UNITWIN Universities Network and UNESCO Lectures about 'Tourism, Culture and Development'.
The course called 'Study cases on the Human Heritage Sites and Cities' is made up of several seminars about: management, interpretation, marketing and advertisements of the Human Heritage sites and cities, that complement the rest of the courses that belongs to the module 3.

Módule I: Foundations (Compulsory)

• International Tourism Economics: Impacts and Models.
• Research Methods in Tourism
• Legal Environment in the Tourism Industry
• Management accounting: planning and control
• Information Technology and Systems
• Leadership and Management Skills
• Environmental Sustainability in the Tourism Industry
• Quantitative Methods for Decision Making in Tourism

Module II: International Marketing Management (Elective) 

• International Marketing Management
• International Tourism and Hospitality Consultancy
• Strategic Management in the Tourism Industry
• Entrepreneurship in Tourism: The Business Plan
• Fundamentals of Revenue Management

Module III: Tourism Destination Management (Included Module Unesco) (Elective) 

• Cultural Heritage Management
• Historic Routes and Cultural Itineraries
• Sustainable Tourism in Natural Protected Areas
• Tourism Destination Management
• Case Studies of the World Heritage Sites by UNESCO (Different Seminars)

Módule IV: Master's Degree Final Project

• Internship
• Master's degree Final Project

Students who have a Spanish university degree or another degree issued by an institution of the European Higher Education Area that allows in the country, issuer of the degree, to study a Master's degree.

• The student's profile is the one who is holder of an university degree and is interested on the applied research and the management in the tourism field.
• The most adequate candidates for studying the Master's Degree in  International Tourism Management shall be those candidates who are holders of a Bachelor's Degree in Tourism or holders of other field such as: economical sciences, legal sciences, social sciences and human sciences.