MSC Fashion & Luxury Marketing
Información del curso
Máster
Presencial
Barcelona
1 año
Precio 17.000 €
Descripción
El programa MSc Fashion & Luxury Marketing de TBS Business School en Barcelona te preparará con los conocimientos necesarios para diseñar y ejecutar estrategias de marketing en moda y lujo.
Temario
Marketing Foundations
This academic block is divided into 5 modules, designed to provide you with sound fundamentals in luxury marketing, fashion marketing, and both Fashion & Luxury industries.
This academic block is divided into 4 modules based around the integration of marketing into the Fashion & Luxury Goods sector. The 2nd term of the MSc Fashion & Luxury Marketing program includes the following contents.
This academic block is divided into 5 modules, designed to provide you with sound fundamentals in luxury marketing, fashion marketing, and both Fashion & Luxury industries.
- Marketing Intelligence & Research
- Strategic Business Management
- Integrated Marketing & Communications
- International Business Development
- Research Methods & Fundamentals Business Skills I
This academic block is divided into 4 modules based around the integration of marketing into the Fashion & Luxury Goods sector. The 2nd term of the MSc Fashion & Luxury Marketing program includes the following contents.
- Understanding Luxury Markets & Consumers
- Implementing Marketing Strategies
- Retail & Sales Channels
- Research Methods & Fundamental Business Skills II
Competencias para las que te prepara el curso
Using a data-driven approach, the program will provide you with well-grounded training in marketing with a focus on the fashion and luxury industries.
Destinatarios
The MSc Fashion & Luxury Marketing is targeted at junior professionals who are looking to launch their career in the highly competitive fashion marketing industry
Requisitos
Before applying, please check the admission requirements listed below. Competition for places is very high and the typical admission requirements may not be sufficient to secure your place.
Be ≤ 36 years old on the MSc program start date.
Hold or be likely to hold a non-French, 3-year bachelor's degree (180 ECTS) from an accredited university.
French degrees are only eligible for holders of a 4-year bachelor's degree (240 ECTS).
Be ≤ 36 years old on the MSc program start date.
Hold or be likely to hold a non-French, 3-year bachelor's degree (180 ECTS) from an accredited university.
French degrees are only eligible for holders of a 4-year bachelor's degree (240 ECTS).
Metodología
With a hands-on methodology, the program will give you the chance to work on practical projects with real companies. Working directly with the enterprises will allow you to experiment with what you have learned in class. Moreover, you will count on leading practitioners and internationally recognized academics that will lead you to a 360º immersion in the fashion & luxury businesses.
Idiomas en los que se imparte
English
Duración
90 ETCS
Titulación obtenida
Este certificado relacionado con el master del lujo y la moda fue diseñado por 26 profesores junto con profesionales del liderazgo y la gestión, en colaboración con TBS Career Starter.
MSC Fashion & Luxury Marketing
TBS Business School
Campus y sedes: TBS Business School
TBS Business School - Barcelona
C/Trafalgar, 10
08010
Barcelona
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