MBA Digital Marketing

The Master of Business Administration (MBA) with a Major in Digital Marketing is designed to equip you with the skills needed to engage an audience through digital media and effectively market your business through these networks. You will be capable of actively working to develop marketing strategies and learn effective business planning for digital marketing. In addition to becoming experts in leveraging social media for business growth.

The master's program requires the successful completion of 90 ECTS credits. The program format consists of (i) unique business and finance courses, (ii) major-specific orientation weeks and (iii) a final project. The breakdown of the credits is as follows: 9 core courses (36 ECTS), 5 elective courses (20 ECTS), 4 orientation weeks (16 ECTS) and the final project (18 ECTS). Below are examples of the major-specific courses that students will pursue during their orientation weeks:

• Managing Innovation in the Digital Marketing Sector
• Persuasion & Customer Decision Making
• Boosting Revenues Using Social Media
• Digital Analytics

• Bachelor degree or equivalent in a related field
• IELTS 6.5 / TOEFL 74 (English Official English exam results) or proof of studying previously in an English speaking environment for a minimum of 3 years
• Scanned copy of all required academic diplomas, transcripts and academic certificates obtained
• A 500-word essay: What can you bring to the GBS community?
• Photocopy of valid passport / National ID
• Resume/CV
• 1 reference letter
• Prerequisite: Knowledge of Accounting, Finance, Economics. If prerequisites are not studied previously, Pre-Master classes can be taken during summer or with online level courses such as Peregrine and obtaining a minimum of 60% on the self-tests.

English

18 months

• Be able to effectively publish and manage content for business growth.
• Acquire expertise in using Google analytics and various data analysis software.
• Gain familiarity with online legalities and rights management.
• Become an expert in designing and implementing online marketing campaigns.