Geneva Business School

MBA Digital Marketing

Geneva Business School

Máster
Presencial
90 Créditos

Descripción

The Master of Business Administration (MBA) with a Major in Digital Marketing is designed to equip you with the skills needed to engage an audience through digital media and effectively market your business through these networks. You will be capable of actively working to develop marketing strategies and learn effective business planning for digital marketing. In addition to becoming experts in leveraging social media for business growth.

Temario

The master's program requires the successful completion of 90 ECTS credits. The program format consists of (i) unique business and finance courses, (ii) major-specific orientation weeks and (iii) a final project. The breakdown of the credits is as follows: 9 core courses (36 ECTS), 5 elective courses (20 ECTS), 4 orientation weeks (16 ECTS) and the final project (18 ECTS). Below are examples of the major-specific courses that students will pursue during their orientation weeks:
  • Managing Innovation in the Digital Marketing Sector
  • Persuasion & Customer Decision Making
  • Boosting Revenues Using Social Media
  • Digital Analytics

Requisitos


  • Bachelor degree or equivalent in a related field

  • IELTS 6.5 / TOEFL 74 (English Official English exam results) or proof of studying previously in an English speaking environment for a minimum of 3 years

  • Scanned copy of all required academic diplomas, transcripts and academic certificates obtained

  • A 500-word essay: What can you bring to the GBS community?

  • Photocopy of valid passport / National ID

  • Resume/CV

  • 1 reference letter

  • Prerequisite: Knowledge of Accounting, Finance, Economics. If prerequisites are not studied previously, Pre-Master classes can be taken during summer or with online level courses such as Peregrine and obtaining a minimum of 60% on the self-tests.



Idiomas en los que se imparte

English

Fecha Límite:

Intakes: February and September.

Duración

18 months

Lugar donde se imparte el curso

Geneva, Barcelona and Madrid Campus.
Madrid Master Programs only available from September 2019 intake.

Objetivos


  • Be able to effectively publish and manage content for business growth.

  • Acquire expertise in using Google analytics and various data analysis software.

  • Gain familiarity with online legalities and rights management.

  • Become an expert in designing and implementing online marketing campaigns.



Titulación obtenida

Master of Business Administration with a Major in Digital Marketing.

Precio

Application Fee: Barcelona, Madrid and Geneva 150 euros (Non-refundable, paid upon application)

Administration Fee: Barcelona and Madrid 1,900 euros - Geneva CHF 3,000 (One time fee, refund of 80% if the entry visa or the residence permit is refused by the Visa Authorities)

Tuition per semester: Barcelona and Madrid 7,460 euros - Geneva CHF 10,650 (Total 3 year program / 6 semesters) (Refund of 100% if the entry visa or the residence permit is refused by the Visa Authorities)

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MBA Digital Marketing

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