Master in Innovation & Entrepreneurship (Geneva)

100% taught in english.
In an ever-changing business landscape shaped by increasingly competitive markets, the entrepreneurial mindset is crucial for managers to bring about creative changes and growth. This program explores the main components of innovation and new venture creation and provides an insight into entrepreneurial endeavor and the conditions within which it can be cultivated effectively. Focusing on the development of creative thinking and executive skills, students will discover entrepreneurial challenges and solutions, while taking the opportunity to evaluate and conceptualize business models.
Why Geneva?
Studying a Master in Innovation & Entrepreneurship in Geneva allows students to benefit from proximity to the Swiss capital's remarkable concentration of outstanding intergovernmental organizations, financial institutions and the headquarters of multinational companies. It is home to the highest number of international organizations in the world, including the United Nations, the World Trade Organization, the World Health Organization and the Red Cross. EU students are given an insider's glimpse of the workings of these world-famous organizations and institutions during company visits and networking events.
The diverse and international community in Geneva allows students to gain a global mindset and expand their cultural awareness during their time at EU. These soft skills are essential for any future business leader's repertoire and are highly desirable traits in the international job market. Geneva's combination of tranquility, diversity and business excellence makes this city a perfect location to gain a business education.

Program Structure
The Master in Innovation & Entrepreneurship (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).
Year 1:

• Foundations of Business Management
• Business Environment
• Applied Finance
• Business Model
• Seminar: Boosting Creativity
• New Product Development
• Strategic Management of Innovation
• Intellectual Property
• Customer-Centric Strategy
• Seminar: Authentic Leadership
• Entrepreneurship Strategy
• Entrepreneurial Finance
• Private Equity & Venture Capital
• Strategic Management of Growth & Exit
• Seminar: Effective Negotiation

The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.
Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student's qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.

This program develops a comprehensive view of innovation in the entrepreneurial process and demonstrates how fundamental it is in creating a competitive advantage either within a start-up context or in an existing organization. During this program, students will:

• Learn the core essentials of entrepreneurship and new venture creation.
• Develop innovative and high-potential business opportunities.
• Comprehend the nature of innovation and its importance in opportunity creation.
• Drive innovation and business development.