MSC Fashion & Luxury Marketing

El programa MSc Fashion & Luxury Marketing de TBS Business School en Barcelona te preparará con los conocimientos necesarios para diseñar y ejecutar estrategias de marketing en moda y lujo.

Marketing Foundations
This academic block is divided into 5 modules, designed to provide you with sound fundamentals in luxury marketing, fashion marketing, and both Fashion & Luxury industries.

• Marketing Intelligence & Research
• Strategic Business Management
• Integrated Marketing & Communications
• International Business Development
• Research Methods & Fundamentals Business Skills I

Marketing in the Fashion & Luxury Industries
This academic block is divided into 4 modules based around the integration of marketing into the Fashion & Luxury Goods sector. The 2nd term of the MSc Fashion & Luxury Marketing program includes the following contents.

• Understanding Luxury Markets & Consumers
• Implementing Marketing Strategies
• Retail & Sales Channels
• Research Methods & Fundamental Business Skills II

Using a data-driven approach, the program will provide you with well-grounded training in marketing with a focus on the fashion and luxury industries.

The MSc Fashion & Luxury Marketing is targeted at junior professionals who are looking to launch their career in the highly competitive fashion marketing industry

Before applying, please check the admission requirements listed below. Competition for places is very high and the typical admission requirements may not be sufficient to secure your place.
Be ≤ 36 years old on the MSc program start date.
Hold or be likely to hold a non-French, 3-year bachelor's degree (180 ECTS) from an accredited university.
French degrees are only eligible for holders of a 4-year bachelor's degree (240 ECTS).

With a hands-on methodology, the program will give you the chance to work on practical projects with real companies. Working directly with the enterprises will allow you to experiment with what you have learned in class. Moreover, you will count on leading practitioners and internationally recognized academics that will lead you to a 360º immersion in the fashion & luxury businesses.

English

90 ETCS

Studying in Barcelona is a unique experience. At the cutting-edge of design and innovation, the city is increasingly renowned around the world as one of the top 10 fashion and luxury capitals. The Catalan capital plays host to some of the biggest brands in the global arena: Zara, Mango, Desigual, Tous, etc.