MBA in Digital Communication
Información del curso
Máster
Presencial
Barcelona
90 créditos
Precio 21.900 €
Descripción
The skills required to be successful in the dynamic field of communication have been drastically redefined by the constant changes and evolution of digital media over recent years. Professionals in this field are required to coordinate increasingly complex campaigns which stretch over a vast range of communication channels, all of which are interconnected and greatly impact an organization's reputation and success.
This MBA in Digital Communication will provide students with the digital skills and strategic thinking required to create and effectively manage an organization's communication plan as well as its messages, digital media strategy and planning.
Students will also gain skills in creative thinking and public speaking.
This MBA in Digital Communication will provide students with the digital skills and strategic thinking required to create and effectively manage an organization's communication plan as well as its messages, digital media strategy and planning.
Students will also gain skills in creative thinking and public speaking.
Temario
Term 1:
- Transformational Management & Leadership
- Organizational Behavior
- Financial Reporting & Analysis
- Marketing in a Digital World
- Data Analysis for Managers
- Negotiation
- Consulting Lab
- Business Immersion Week
- Corporate Finance
- People & Talent Management
- Global Economics for Managers
- Strategy & Decision Making
- Management Information Systems
- Communication for Success
- Legal Issues & Business Ethics
- Business Immersion Week
- Business Strategy Simulation
- Public Speaking & Public Communications in a Digital Era
- Stakeholders Digital Communication Strategy
- Organizational Digital Communication Strategy
- Digital Media Strategy, Planning & Law
- Leveraging Brand Value in a Digital Context
Requisitos
Admission Requirements*:
- 1 certified copy of bachelor's degree and transcripts
- Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; native English speaker or equivalent
Candidates who wish to apply for the state-recognized MBA degree from London Metropolitan University must have two years of professional work experience in addition to the requirements listed above. Students with less than two years of work experience may apply for the state-recognized MSc in International Business Management also from London Metropolitan University.
Applicants must also meet one of the following:
- A GPA of 3.0 on a 4.0 scale
- A satisfactory score on the GMAT or GRE
- An interview with the academic dean
* Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.
Metodología
Please note that students may attend classes remotely in the event of extenuating circumstances, for example unavoidable late arrival to their campus city.
EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders.
All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.
Idiomas en los que se imparte
English
Duración
Start date: October, January & April.
Credits: 90 ECTS.
Duration: Three terms/one year (full time) or six terms/two years (part time)
Objetivos
The MBA in Digital Communication is designed to provide students with a fundamental understanding of business and with the relevant and contemporary professional skills needed by marketing and communication professionals in today's digital world. Students will learn effective strategic decision making within the realm of contemporary marketing and communication.
- Explore an integrated marketing plan as a key component of a business plan.
- Present oral and written reports based on experience.
- Discover how mutually beneficial relationships are made in business.
- Support decision-making with cost-volume-profit relationships and incremental analysis.
Titulación obtenida
Degree Awarded:
A university MBA degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
An MBA degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
Perspectivas laborales
The MBA with a major in Digital Communication provides students with business skills as well as advanced knowledge in the communications and public relations arena. Graduates of this MBA program may be interested in the following careers.
Head of Corporate Communication.
Fundraising Manager.
Director of Public Relations.
Media Director.
Areas of Work:
The MBA with a major in Digital Communication provides students with business knowledge and the necessary skill set to work in the field of communication and public relations. Graduates of this MBA program may be interested in working in the following sectors and/or professional areas.
Communication in Nonprofit.
Communication in Government.
Crisis Management.
Digital Communications.
Precio
Precio 21.900 €
Fees per term: 7,300 euros.
Lugar donde se imparte el curso
Barcelona
MBA in Digital Communication
EU Business School
Campus y sedes: EU Business School
EU Business School (Campus Ganduxer)
Ganduxer, 70
08021
Barcelona
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