MBA in Communication & Public Relations (Barcelona)

EU Business School

Descripción

The skills required for communication and public relations have been drastically redefined by changes in social and digital media. Professionals in the field are required to coordinate increasingly complex public relations campaigns now that consumers and brands are so interconnected. This program will provide students with creative thinking skills and the know-how to stay ahead of current trends and to apply the latest technologies and communication strategies.
Why Barcelona?
Studying an MBA in Communication & Public Relations in Barcelona gives students the opportunity to expand their business knowledge in one of the world's most advanced smart cities. Entrepreneurs and innovators are nurtured and cultivated in this forward-thinking city, which attracts outstanding tech talent and innovative startups, of which there are currently more than 1300. Barcelona is also home to some of the world's largest multinational companies, including Airbnb, Amazon and the Siemens Innovation Center.
This diverse and cosmopolitan city on the Mediterranean coast boasts almost five kilometers of golden beaches and provides students with excellent opportunities for sports activities and socializing. Famously home to FC Barcelona, it also has a wide array of cultural offerings including museums, UNESCO-listed monuments and architectural gems from the city's most celebrated son, Antoni Gaudí.

Temario

Program Structure
The MBA in Communication & Public Relations (90 ECTS) is a one-year, three-term degree. Students complete five to six course modules per term which are combined with seminars, company visits, guest speaker sessions and case studies among others. In order to graduate, students must complete a management research methods module and a dissertation. This program is also available as a two-year, six-term, part-time degree.
Year 1:
  • Transformational Management & Leadership
  • Organizational Behavior
  • Financial Reporting & Analysis
  • Marketing in a Digital World
  • Data Analysis for Managers
  • Negotiation
  • Consulting Lab
  • Crafting Your Future
  • Corporate Finance
  • People & Talent Management
  • Global Economics
  • Strategy & Decision Making
  • Information Systems & Technology
  • Communication for Success
  • Legal Issues & Business Ethics
  • Crafting Your Future
  • Business Strategy Simulation
  • Public Speaking & Public Communication
  • Public Relations
  • Organizational Communication
  • Mass Media Strategy, Planning & Media Law
  • Practical Applications in Public Relations

 

Competencias para las que te prepara el curso

As organizations become more transparent and information more accessible, communications and public relations professionals are becoming increasingly vital to business. Professionals must have the knowledge to navigate the new digital environment where consumers are no longer passive audiences but active participants. Our graduates are trained to drive companies forward by tapping into new digital trends that others are slow to adopt.

Requisitos

The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.
Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student's qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.

Idiomas en los que se imparte

English

Duración

Duration: Three terms/one year (full time) or six terms/two years (part time). Number of credits: 90 ECTS. Start dates: October, January & March.

Objetivos

This program prepares students for positions in public relations, advertising, marketing and communication, among others, where they will be required to stay ahead of consumer behavior trends. Students will also:
  • Explore a marketing plan as a key component of a business plan.
  • Present oral and written reports based on experience.
  • Discover how mutually beneficial relationships are made in business.
  • Support decision-making with cost-volume-profit relationships and incremental analysis.

Titulación obtenida

Degree Awarded A university MBA degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain. An MBA degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.

Perspectivas laborales

Career Options The MBA with a major in communication & public relations provides students with business skills as well as advanced knowledge in the communications and public relations arena. Graduates of this MBA program may be interested in the following careers. Head of Corporate Communication. Fundraising Manager. Director of Public Relations. Media Director. Areas of Work The MBA with a major in communication & public relations provides students with business knowledge and the necessary skill set to work in the field of communication and public relations. Graduates of this MBA program may be interested in working in the following sectors and/or professional areas. Communication in Nonprofit. Communication in Government. Crisis Management. Digital Communications.

Precio

6950 €
Fees per term: 6950 euros.

Ventajas del curso

While completing your MBA program, you will have the opportunity to earn a second distinct qualification, a U.K. state-recognized degree from London Metropolitan University (London Met). You may choose to study an MSc in International Business Management or an MBA on our Barcelona/Geneva/Montreux/online campus. In order to obtain the state-recognized MBA, you must complete an extra management learning and research module, a business research report and a business competency simulation course. To earn the MSc in International Business Management, you must complete an extra business consultancy project module and a business competency simulation course. These courses are in addition to the MBA coursework. The London Met MSc in International Business Management program is designed for aspiring professionals with less than two years of work experience, while the London Met MBA is for working professionals and those who have previously held managerial roles.

Profesorado

EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders. All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.

Lugar donde se imparte el curso

Barcelona
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MBA in Communication & Public Relations (Barcelona)
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