Master in Marketing (Barcelona)

60 créditos
15600 €


Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts with an entrepreneurial mindset to implement creative changes. From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving students an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.
Studying a Master in Marketing in Barcelona gives students the opportunity to expand their business knowledge in one of the world's most advanced smart cities. Entrepreneurs and innovators are nurtured and cultivated in this forward-thinking city, which attracts outstanding tech talent and innovative startups, of which there are currently more than 1300. Barcelona is also home to some of the world's largest multinational companies, including Airbnb, Amazon and the Siemens Innovation Center.
This diverse and cosmopolitan city on the Mediterranean coast boasts almost five kilometers of golden beaches and provides students with excellent opportunities for sports activities and socializing. Famously home to FC Barcelona, it also has a wide array of cultural offerings including museums, UNESCO-listed monuments and architectural gems from the city's most celebrated son, Antoni Gaudí.


Program Structure
The Master in Marketing (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS). This program is also available as a two-year, six-term, part-time degree.
Year 1:
  • Foundations of Business Management
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  • Business Environment
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  • Applied Finance
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  • Business Model
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  • Seminar: Becoming a Manager
  • Analytical Marketing
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  • Strategic Marketing
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  • Operational Marketing
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  • Marketing Into Action
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  • Seminar: Authentic Leadership
  • Marketing Communications
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  • International Marketing
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  • Industrial Marketing
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  • Digital Marketing
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  • Seminar: Effective Negotiation

Competencias para las que te prepara el curso

Now more than ever, companies require innovative, qualified marketing experts to implement creative changes. EU's Master in Marketing teaches students the latest trends in marketing. This master explores the main components of marketing decision-making and helps students to develop the skills required to make effective marketing decisions while providing insight into analytical, strategic and operational areas of an organization.


The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.
Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student's qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.

Idiomas en los que se imparte



Duration: Three terms/one year (full time) or six terms/two years (part time) Number of credits: 60 ECTS Start dates: October, January & March.


The program develops a comprehensive view of the role of marketing in companies and how fundamental it is in driving companies' success. During this program, students will:
  • Investigate the impact of political, economic, sociocultural and physical environments in marketing and how to manage them.
  • Understand the relationship between the customer and the company.
  • Learn analytical, strategic and operational marketing competencies.
  • Study the major processes of marketing through case studies and class discussion.

Titulación obtenida

Degree Awarded A university master's degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain. A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.

Perspectivas laborales

The EU Master in Marketing provides students with a comprehensive understanding of marketing and its disciplines through a pragmatic approach to study. Graduates of this master may be interested in the following careers. Head of Digital Marketing. Marketing Manager. Head of Media. Head of Communications. Areas of Work The EU Master in Marketing provides students with in-depth knowledge of marketing for application across a multitude of sectors. Graduates of this degree may be interested in working in the following professional fields and sectors. Industrial Marketing. Market Intelligence. Consumer Marketing. Trade Marketing.


15600 €
Fees per term: 15,600 euros.


EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders. All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.
Master in Marketing (Barcelona)
EU Business School
Campus y sedes: EU Business School
EU Business School
Av. Diagonal, 648 B 08017 Barcelona
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