Master in Fashion & Luxury Business

Máster
On-line
60 créditos
Precio 15.600 €

Descripción

100% taught in english.
The fashion and luxury industry has played an important role in society for centuries. Focusing on business management skills and consumer attitudes toward luxury products with an emphasis on design and creativity, this program prepares students for the projection of a brand. With elements such as advertisement strategy, communication skills and innovative thinking, students are given an in-depth insight into how to effectively manage and position a unique brand.

Temario

The Master in Fashion & Luxury Business (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).
Year 1:
  • Luxury Business Management
  • International Luxury Brand Management
  • Fashion & Luxury Marketing
  • Luxury Finance Management & HR Management
  • Seminar: Sustainable Fashion & Luxury
  • Luxury Industry
  • Luxury & Fashion
  • Luxury & Accessories
  • Digital Marketing Strategies
  • Seminar: Humanities
  • Advertising & Communication
  • Leadership
  • Innovation in Materials & Technology
  • Design Innovation
  • Seminar: Communication Skills

Competencias para las que te prepara el curso

EU's Master in Fashion & Luxury Business program has been designed to provide participants with an in-depth understanding of the luxury and fashion industry, teaching them how to manage a unique and special brand. Focusing on management skills, luxury consumer attitudes and placing emphasis on design and creativity, this program prepares students to project a brand with strong advertising, communication and financial strategies.

Metodología

Online education offers the ideal solution for professionals searching for quality education that can be conveniently adapted to busy lives. The online campus offers an international, flexible, and hands-on learning experience guided by expert academics, entrepreneurs and business leaders from around the world. Convenience and flexibility are key, as online students are not confined to specific campuses or classrooms and still receive the same quality of education as their on-campus peers. Students can organize their studies around their professional and personal commitments and can attend scheduled webinars from anywhere or watch recorded sessions later at their convenience. Students can connect with multicultural classmates from around the globe and can participate in optional on-campus weeks at EU´s campuses in Barcelona, Geneva and Munich.

Idiomas en los que se imparte

100% taught in english.

Duración

Duration: Three terms/one year. Number of credits: 60 ECTS. Start dates: October, January & March.

Objetivos

In addition to industry-specific modules, the program focuses on development strategies and management styles specifically geared toward creating leaders in the industry who can also apply the same skills to the wider commercial market. During this program, students will:
  • Investigate the impact of fashion and luxury on sustainability.
  • Study the major processes within marketing through case studies and class discussion.
  • Learn about the brand value from the points of view of the fashion designer and artist.
  • Gage the importance of the quality of the product and all the strategies surrounding it.

Titulación obtenida

Degree Awarded A university master's degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain. A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.

Perspectivas laborales

Career Options The Master in the Fashion & Luxury Business provides students with the skillset needed to manage prestige brands. Graduates of this master may be interested in the following careers. Fashion & Luxury PR Specialist. Brand Manager in the Luxury Sector. Fashion Retail Buyer. Social Media Specialist in Luxury. Areas of Work The Master in the Fashion & Luxury Business provides students with the skillset needed to build high-end brands. Graduates of this degree may be interested in working in the following fields or professions. Influencer Marketing Customer Relations in Luxury Luxury Retail Industry Sustainable Fashion

Precio

Precio 15.600 €
Fees per term: 15,600 euros.

Ventajas del curso

EU's dedicated admissions team is available to help students with any queries or questions they might have.

Profesorado

EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders. All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.
Master in Fashion & Luxury Business
EU Business School
Campus y sedes: EU Business School
EU Business School
Av. Diagonal, 648 B 08017 Barcelona
EU Business School (Campus Ganduxer)
Ganduxer, 70 08021 Barcelona
EU Business School (Digital)
Barcelona
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