Master in Fashion & Luxury Business (Barcelona)
Información del curso
Descripción
The fashion and luxury industry has played an important role in society for centuries. Focusing on business management skills and consumer attitudes toward luxury products with an emphasis on design and creativity, this program prepares students for the projection of a brand. With elements such as advertisement strategy, communication skills and innovative, entrepreneurial thinking, students are given an in-depth insight into how to effectively manage and position a unique brand.
Why Barcelona?
Studying a Master in Fashion & Luxury Business in Barcelona gives students the opportunity to expand their business knowledge in one of the world's most advanced smart cities. Entrepreneurs and innovators are nurtured and cultivated in this forward-thinking city, which attracts outstanding tech talent and innovative startups, of which there are currently more than 1300. Barcelona is also home to some of the world's largest multinational companies, including Airbnb, Amazon and the Siemens Innovation Center.
This diverse and cosmopolitan city on the Mediterranean coast boasts almost five kilometers of golden beaches and provides students with excellent opportunities for sports activities and socializing. Famously home to FC Barcelona, it also has a wide array of cultural offerings including museums, UNESCO-listed monuments and architectural gems from the city's most celebrated son, Antoni Gaudí.
Temario
The Master in Fashion & Luxury Business (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).
Year 1:
- Luxury Business Management
- International Luxury Brand Management
- Fashion & Luxury Marketing
- Luxury Finance Management & HR Management
- Seminar: Sustainable Fashion & Luxury
- Luxury Industry
- Luxury & Fashion
- Luxury & Accessories
- Digital Marketing Strategies
- Seminar: Humanities
- Advertising & Communication
- Leadership
- Innovation in Materials & Technology
- Design Innovation
- Seminar: Communication Skills
Competencias para las que te prepara el curso
EU's Master in Fashion & Luxury Business program has been designed to provide participants with an in-depth understanding of the luxury and fashion industry, teaching them how to manage a unique and special brand. Focusing on management skills, luxury consumer attitudes and placing emphasis on design and creativity, this program prepares students to project a brand with strong advertising, communication and financial strategies.
Requisitos
Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student's qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.
Idiomas en los que se imparte
100% taught in english.
Duración
Objetivos
- Investigate the impact of fashion and luxury on sustainability.
- Learn about the brand value from the points of view of the fashion designer and artist.
- Gage the importance of the quality of the product and all the strategies surrounding it.
- Study the major processes within marketing through case studies and class discussion.
Titulación obtenida
Degree Awarded A university master's degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain. A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
Perspectivas laborales
Career Options The Master in the Fashion & Luxury Business provides students with the skillset needed to manage prestige brands. Graduates of this master may be interested in the following careers. Fashion & Luxury PR Specialist. Fashion Retail Buyer. Brand Manager in the Luxury Sector. Social Media Specialist in Luxury. Areas of Work The Master in the Fashion & Luxury Business provides students with the skillset needed to build high-end brands. Graduates of this degree may be interested in working in the following fields or professions. Influencer Marketing Luxury Retail Industry Sustainable Fashion Customer Relations in Luxury
Precio
Fees per year: 15,600 euros.
Profesorado
EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders. All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.
Lugar donde se imparte el curso
