Master in Digital Marketing, Transformation & Design Thinking (Barcelona)

EU Business School

Descripción

The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms. They will also learn how to develop innovative ideas using the design thinking process among other ideation techniques.
Why Barcelona?
Studying a Master in Digital Marketing in Barcelona gives students the opportunity to expand their business knowledge in one of the world's most advanced smart cities. Entrepreneurs and innovators are nurtured and cultivated in this forward-thinking city, which attracts outstanding tech talent and innovative startups, of which there are currently more than 1300. Barcelona is also home to some of the world's largest multinational companies, including Airbnb, Amazon and the Siemens Innovation Center.
This diverse and cosmopolitan city on the Mediterranean coast boasts almost five kilometers of golden beaches and provides students with excellent opportunities for sports activities and socializing. Famously home to FC Barcelona, it also has a wide array of cultural offerings including museums, UNESCO-listed monuments and architectural gems from the city's most celebrated son, Antoni Gaudí.

Temario

Program Structure
The Master in Digital Marketing, Transformation & Design Thinking (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students will also participate in real-life case studies and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).
Year 1:
  • Digital Marketing Strategies
  • Marketing Web Analytics & Metrics
  • Automation, Search Engine & Conversion
  • Social Media Marketing & Advertising Strategies
  • Masterclass I
  • Ideation & Brainstorming Techniques
  • Design Thinking
  • Leadership & Entrepreneurial Thinking
  • UX & HCD
  • Masterclass II
  • Digital Transformation Strategy
  • Digital Business Models
  • Digital Startups
  • New Tech
  • Masterclass III

Competencias para las que te prepara el curso

Technology is transforming our world at a rapid pace, and businesses need to ensure they connect with an increasingly powerful and discerning customer base. Digital marketing is crucial to business success and this program provides a comprehensive understanding of new technologies and how to implement them for effective digital marketing campaigns, as well as examine digital business models and digital transformation strategies in order to achieve optimal success in the ever-evolving business landscape of the future.

Requisitos

The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.
Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student's qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.

Idiomas en los que se imparte

English

Duración

Duration: Three terms/one year. Number of credits: 60 ECTS. Start dates: October, January & March.

Objetivos

This master's program develops the knowledge and skills to design effective strategic digital marketing plans and campaigns, understand customer motivation, manage brands on social media and leverage web analytics effectively. Students will be able to:
  • Design effective strategic digital marketing plans and campaigns and understand consumer motivation, as well as the fundamentals of search engine algorithms.
  • Develop innovative, creative and user-oriented ideas and solutions using the design thinking process and brainstorming and ideation techniques.
  • Redesign and reimagine businesses and products driven by new technologies and apply a strategic approach to planning digital transformation.

Titulación obtenida

Degree Awarded A university master's degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain. A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.

Perspectivas laborales

Career Options Upon successful completion of this master's degree, students will have acquired a comprehensive knowledge of business management, as well as a wide range of practical skills in the areas of digital marketing, transformation, and design thinking. Students who complete this master's degree may wish to consider the following job positions: Design Strategist. Digital Marketing Strategist. Digital Adoption Manager. Search Engine Optimization Specialist. Areas of Work The Master's in Digital Marketing, Transformation & Design Thinking will provide students with a broad understanding of the technical, strategic, and creative thinking skills required for professional success. Upon successfully completing this master's degree, graduates may seek to work in the following sectors: Digital Marketing. Digital Business Transformation. Entrepreneurship & New Venture Creation. Marketing Management.

Precio

4600 €
Fees per term: 4,600 euros.

Profesorado

EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders. All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.

Lugar donde se imparte el curso

Barcelona
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Master in Digital Marketing, Transformation & Design Thinking (Barcelona)
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