Master in Digital Business (Barcelona)

100% taught in english.
Digital transformation is no longer a future paradigm, but a key reality. The business world is becoming digitalized at an astounding pace and companies actively seek digital visionaries to leverage their expertise and insight into any corporation that seeks to stay competitive. This program explores the theoretical and practical foundations, implementation and business models that make up digital business. Students will develop a creative, entrepreneurial mindset and develop the key competencies required in the corporate world today.
Why Barcelona?
Studying a Master in Digital Business in Barcelona gives students the opportunity to expand their business knowledge in one of the world's most advanced smart cities. Entrepreneurs and innovators are nurtured and cultivated in this forward-thinking city, which attracts outstanding tech talent and innovative startups, of which there are currently more than 1300. Barcelona is also home to some of the world's largest multinational companies, including Airbnb, Amazon and the Siemens Innovation Center.
This diverse and cosmopolitan city on the Mediterranean coast boasts almost five kilometers of golden beaches and provides students with excellent opportunities for sports activities and socializing. Famously home to FC Barcelona, it also has a wide array of cultural offerings including museums, UNESCO-listed monuments and architectural gems from the city's most celebrated son, Antoni Gaudí.

Program Structure
The Master in Digital Business (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS). This program is also available as a two-year, six-term, part-time degree.
Year 1:

• Managing Digital Business
• Digital Business Finance
• Digital Marketing Strategies
• Digital Technologies & Change Management
• Seminar: Legal Aspects in Digital Business
• Digital Business Design
• Customer Relationship Management
• Innovation & Leadership
• Social Media & Web Analytics
• Seminar: Mobile Strategy
• Global E-Commerce Trends
• The Digital Economy Ecosystem
• Crafting the Digital Business Model
• Entrepreneurship & Startups
• Seminar: Online Reputation Management

The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.
Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student's qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.

This program is specifically geared to train the new leaders of the digital era, providing them with all the necessary tools to lead an organization or craft their own startups from scratch. During this program, students will:

• Discover the impact that digital business is having.
• Leverage digital business solutions to enhance corporate visibility and profitability whilst minimizing costs.
• Understand digital culture and gain hands-on knowledge on how to build a startup.
• Study how new technologies are crafting the digital reality and what is to come in the next years.