Master in Digital Business (Barcelona)

EU Business School

Descripción

Digital transformation is no longer a future paradigm, but a key reality. The business world is becoming digitalized at an astounding pace and companies actively seek digital visionaries to leverage their expertise and insight into any corporation that seeks to stay competitive. This program explores the theoretical and practical foundations, implementation and business models that make up digital business. Students will develop a creative, entrepreneurial mindset and develop the key competencies required in the corporate world today.
Why Barcelona?
Studying a Master in Digital Business in Barcelona gives students the opportunity to expand their business knowledge in one of the world's most advanced smart cities. Entrepreneurs and innovators are nurtured and cultivated in this forward-thinking city, which attracts outstanding tech talent and innovative startups, of which there are currently more than 1300. Barcelona is also home to some of the world's largest multinational companies, including Airbnb, Amazon and the Siemens Innovation Center.
This diverse and cosmopolitan city on the Mediterranean coast boasts almost five kilometers of golden beaches and provides students with excellent opportunities for sports activities and socializing. Famously home to FC Barcelona, it also has a wide array of cultural offerings including museums, UNESCO-listed monuments and architectural gems from the city's most celebrated son, Antoni Gaudí.

Temario

Program Structure
The Master in Digital Business (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS). This program is also available as a two-year, six-term, part-time degree.
Year 1:
  • Managing Digital Business
  • Digital Business Finance
  • Digital Marketing Strategies
  • Digital Technologies & Change Management
  • Seminar: Legal Aspects in Digital Business
  • Digital Business Design
  • Customer Relationship Management
  • Innovation & Leadership
  • Social Media & Web Analytics
  • Seminar: Mobile Strategy
  • Global E-Commerce Trends
  • The Digital Economy Ecosystem
  • Crafting the Digital Business Model
  • Entrepreneurship & Startups
  • Seminar: Online Reputation Management

Competencias para las que te prepara el curso

Modern companies need qualified individuals to lead digital transformation and strategies. EU's Master in Digital Business is an all-encompassing program, providing participants with interest in new business spheres with the necessary know-how to excel in the digital era. From legal aspects to strategy, finance, business models and change management among others, this program provides students with the key competences required to lead digital change in an organization or to create a new online venture.

Requisitos

The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.
Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student's qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.

Idiomas en los que se imparte

English

Duración

Duration: Three terms/one year (full time) or six terms/two years (part time). Number of credits: 60 ECTS. Start dates: October, January & March.

Objetivos

This program is specifically geared to train the new leaders of the digital era, providing them with all the necessary tools to lead an organization or craft their own startups from scratch. During this program, students will:
  • Discover the impact that digital business is having.
  • Leverage digital business solutions to enhance corporate visibility and profitability whilst minimizing costs.
  • Understand digital culture and gain hands-on knowledge on how to build a startup.
  • Study how new technologies are crafting the digital reality and what is to come in the next years.

Titulación obtenida

Degree Awarded A university master's degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain. A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.

Perspectivas laborales

Career Options The Master in Digital Business is designed to provide students with digital business understanding and the skills needed in business today. Graduates of this master may be interested in the following careers. Digital Transformation Manager. Digital Marketing Manager. Digital Business Analyst. Head of Ecommerce. Areas of Work The Master in Digital Business provides students comprehensive knowledge of digital disciplines. Graduates of this degree may be interested in working in the following fields or professions. Customer Relationship Management (CRM) Digital Innovation User Experience Media Planning

Precio

4600 €
Fees per term: 4,600 euros.

Profesorado

EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders. All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.

Lugar donde se imparte el curso

Barcelona
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Master in Digital Business (Barcelona)
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