Master Degree in Marketing Management

The Master's in Marketing Management at ESIC University is a 100% English-taught programme designed for graduates and professionals who want to understand, design and lead contemporary marketing strategies in global and digitally connected markets. In an environment shaped by digital transformation, AI-driven decision-making, customer-centricity and international competition, the programme combines strategic marketing, branding, communications, analytics and business management into one integrated learning experience.

From market insights and strategic positioning to omnichannel activation, customer experience, and brand value creation, the MMM delivers a highly practical, internationally oriented learning experience, firmly rooted in current business realities.

Throughout the programme, students analyse how multinational corporations and fast-growing[CC1.1] SMEs design and implement marketing strategies across international markets. By combining strategic frameworks, analytical tools, and applied workshops, this programme enables participants to transform market insights into effective marketing and commercial decisions.

The programme integrates applied learning, real business challenges, digital marketing tools, AI applications and international exposure through a compulsory academic experience at SDA Bocconi School of Management focused on digital marketing and luxury brands. Students develop a global managerial mindset within a highly multicultural environment while strengthening analytical, creative and strategic capabilities.

Accredited by EFMD and AMBA, the programme offers a rigorous and internationally recognised learning experience at ESIC Business & Marketing School, one of Europe's leading specialised business schools in marketing and management.

1. STRATEGIC MANAGEMENT

Business strategy

Business Ethics & Sustainability

Digital Transformation

Finance for Management

2. Leadership & Personal Development

Critical Thinking

Communication & Leadership

Negotiation

3. Marketing Strategy and Brand Management

Market Research

Innovation

Strategic Marketing

Branding

4. COMMERCIAL MANAGEMENT

Marketing & Sales Planning

Business Simulation

International Operations

Commercial Management

5. GO TO MARKET

Product & Pricing Strategy

Communication Strategy & Promotion

Inbound & Digital Marketing

Omnichannel

6. CUSTOMER CENTRICITY

Customer Relationship Management

Customer Experience Management

7. Career Strategy
8. Final Master's Project

Competences acquired during the program: Strategic and operational vision for Markets, Customers, Data, and Technology in both directions, global-local and local-global. Teamwork and personal knowledge. Marketing and Sales plan development. Marketing and Sales tools, including digital elements. Data/Fact-driven decision-making in the current Go-to-Market. Value creation analysis to Maximize impacts, Optimize Resources, and Increase Growth. Managerial skills for leadership, communication, and negotiation.

This program is specifically designed for young professionals from Business Administration, Marketing, and Sales areas, aiming to work in an international marketing and commercial environment that includes the latest innovations and business models.
Recently graduated students or those with no marketing background are accepted according to their academic record, commitment, exposition, and candidature defense during the interview phases. These students will be warned about taking a supplementary learning preparation either before joining the program or during the courses (The program director and professors will guide these students).

Presencial Part time. The Transformative Learning teaching method helps you by implementing innovative active learning methodologies where the teacher puts you at the centre of the learning process and guides you towards academic excellence. The aim is for you to acquire skills through the practical application of knowledge and tools. The resources you will have at your disposal are: Asynchronous support materials, videos, readings, etc. Self-assessment. Tutored application and feedback. Practical and experiential activities. Assessment system that combines demonstration of individual and group achievements. Tutored final project.

English

Duración: 11 meses (60 credits ECTS).

• Understand and master core concepts and methods in the marketing discipline and their application in business practice.
• Integrate, apply, and critically evaluate core concepts and marketing tools to develop innovative strategies to address current and emerging business problems, evaluate key analytical methods to solve them, and develop a holistic/cross-functional view of organizations/companies and their value-creation process.
• Design effective marketing plans, function effectively within highly digitalized and global business contexts, and operate swiftly across different industries and sectors.
• Critically assess marketing aspects and the teams' performance and propose strategies for improvement, developing the skills to operate in different social and cultural environments.
• Frame marketing business activities and decisions in ethical and human values and corporate social responsibility, recognizing their role in business and developing action plans demonstrating awareness of broader trends.
• Communicate effectively across different settings with all marketing stakeholders, demonstrating appropriate written communication, effective presentation and interpersonal skills, and the drive to work independently or head a team.

Why study marketing and commercial management?

• Because it is a unique program to manage the international Marketing and Commercial environment from the global business level to local needs through implementing strategies and tactics for the customer-centric internationalization of products and services from SMEs and large companies facing the new complex challenges of globalization (digitization, ethics, sustainability, higher competitiveness, and new business models).

Internacionalization

• The students have the opportunity to complement the master's degree in an internationally accredited (triple crown) university/BS, getting an additional diploma in HEC Montreal (Canada) and getting access to the most prominent specialized faculty in the industry, 100% with executive positions (Consulting, CEOs, Marketing Directors…), that instil the students with the most efficient and effective best practices. It offers the chance to continue the studies with an extension program in a university/BS abroad when finishing the master's degree, and the students may apply, in parallel, for an internship during the program getting access to a labour exchange at the end.

Double Acreditation

• The program has a double accreditation (EFMD and AMBA) with around 75%+ international students, providing the students with strategic and operational vision for markets, customers, data, and technology in both directions, global-local and local-global, including a final project based on a group marketing plan to build the international commercialization of a product/service between two countries.

Skills

• The students will develop a wide range of managerial skills for future leaders, such as teamwork, personal knowledge, leadership, communication, and negotiation, together with a data/fact-driven decision-making approach in the current Go-to-Market value, to maximize impacts, optimize resources, and increase growth. 

Upon completing the program in marketing management, you will be equipped to take on a wide range of roles across marketing, commercial, and consulting areas in any industry. Your career path will depend on your entry profile and professional development goals. Typical positions include:

Key Account Manager
Product or Brand Manager
Trade Marketing Manager
Customer Experience Manager
Sales Manager or Business Development Manager
Marketing Director
Chief Communication Officer
Chief Marketing Officer
You will be prepared to work in multinational companies, agencies, start-ups, or consulting firms, managing strategic and operational marketing initiatives with a global-local perspective.

• Scholarships and study grants.

The program includes a one-week Business Study Tour (BST) at Bocconi University in Milan, where you can immerse yourself in a specialized course on Professional Digital Marketing Challenge, in an international environment You will participate in a Business Study Tour (BST), which consists of an intensive one-week immersion in the heart of Milan at the prestigious Bocconi University. Here, the future of digital marketing becomes your present. This academic-professional experience will enhance your understanding of digital marketing, complement your practical and analytical skills, and expand your professional network. It's an experience designed to provide you with consistent elements of digital marketing, from theory to practical application, preparing you to tackle real-world challenges in the digital marketing arena. At the end of your stay, you'll engage in solving a specific digital challenge.