Master Degree in Digital Marketing

The goal of the Master´s Degree in Digital Marketing is to enhance your professional competitiveness through the most comprehensive training in digital marketing. Experience a hands-on learning journey focused on real digital projects covering key areas such as digital strategy, online positioning, data management supported by technology, the strategic use of social media, and E-commerce geared towards omnichannel integration.

The program prepares you to lead digital marketing with a strategic vision, manage data-driven processes across organizations, make decisions based on business impact, and fully review all digital marketing disciplines structured along the sales funnel, ensuring a customer-centric perspective.

You will also develop leadership and management skills to grow within any organization and establish yourself as a leading professional in the field.

• Digital Marketing Strategy & AI-Driven Business
• Design of Digital Identity and Web Experience with AI
• Digital Visibility: SEO, SEM and GEO (Generative Engine Optimisation)
• AI Marketing Stack: Data, CRM & Automation
• Human Skills for Leading AI
• Planning, Control and Execution of Digital Investment with Business Impact
• AI Performance Marketing: RTB & Social Media
• AI Commerce & Omnichannel Experience
• Professional Development & Networking
• Master's Final Project (TFM)

This master's degree is aimed at young professionals and recent graduates with a background or strong interest in marketing, communication, or digital business, who want to thrive in an international and data-driven environment. The program equips them with the tools, mindset, and hands-on experience needed to become future leaders in digital marketing—capable of driving innovation, strategy, and growth in organizations navigating constant digital transformation.

On-site. The programme is designed based on tools, workshops, real cases and the use of licences so that you can access the labour market with the best possible preparation. The Transformative Learning teaching method helps you by implementing innovative active learning methodologies where the teacher puts you at the centre of the learning process and guides you towards academic excellence. The aim is for you to acquire skills through the practical application of knowledge and tools. The resources you will have at your disposal are: Asynchronous support materials, videos, readings, etc. Self-assessment. Tutored application and feedback. Practical and experiential activities. Assessment system that combines demonstration of individual and group achievements. Tutored final project. The Transformative Learning teaching method helps you by implementing innovative active learning methodologies where the teacher puts you at the centre of the learning process.

English

• Lead the digital marketing function of a company, being able to elaborate a complete annual digital marketing plan for companies with an international profile and get it approved based on the rigour of the objectives and strategies, action plans with KPIs and clear ROI of the plan as a whole.
• Manage digital projects in a practical way by defining digital marketing processes and the use of the main tools in areas such as: SEO, SEM, web, social networks, e-commerce and the transversal effect of data.
• Master the main disciplines of digital marketing with applied sense and from the practice of real company cases and be able to make decisions that impact on business generation, connecting digital marketing investments with financial results.
• Know the main digital marketing tools in order to optimise the impact that the digital marketing function generates in international companies in terms of results and time to market.
• Development of professional and managerial skills that enable professionals to evolve at the same pace as market and technological disruption, especially in areas such as leadership, communication, innovation, digital transformation, critical thinking etc. with the limit of ethical values and the breadth of international professional environments.

ESIC's Professional Development Unit is made up of a team of professionals dedicated to promoting your professional career, whether you are studying in the classroom or as an Alumni. You can count on the UDP if you need to enter the world of work, as they have their own employment site, although they also collaborate with international sites, fairs and career events.
With almost 4,000 work placement offers and more than 2,000 job offers, the UDP has an overall employability rate of 95% for students in the Marketing and Sales area

• At ESIC we know that doing is the best way of learning.
• Our programme design is based on pragmatic components like tools, workshops, real-world cases, and the deployment of licenses so that you can access the labour market with the best possible preparation.

If you are looking to complete your training with internships, ESIC offers the possibility of contacting top companies in the sector.

Our master's programme equips you to thrive in the area of digital marketing that interests you most. From social media or influencer marketing to data analysis or specialising in e-commerce – the choice is yours. Here are some of the real roles our alumni hold​.

Digital Communication Coordinator
Digital Strategy Analyst
E-commerce Coordinator
Social media Manager
Performance Marketing Executive
Growth Marketing Specialist
CRM & Automation Assistant
Digital Communication Executive
Digital Marketing Specialist

We do not want economic issues to be an obstacle for you to reach your objectives and ensure a training with a future. Therefore, we present you with a wide range of possibilities that will help you in this sense, both the Scholarship Plan that we have developed at ESIC, as well as those that are available to you from different public and private organisations.

The scholarships and grants available are as follows:

• In-house scholarships
• National scholarships
• International scholarships
• Mobility grants for international internships
• Insurance and financial aid

Optional International Experience: You can take an optional international experience that complements your studies with an immersion into the world of international business. Explore new cultures while gaining practical knowledge and building a global network. Transform your learning and open doors to unique personal and professional opportunities.