Curso de Digital Innovation in the Travel Industry



Revolutionize your strategies to lead in the tourism business.

This program acclimates participants to the latest digital travel landscape.  Through exposure to- dynamic case studies, thought leadership, practical experiences, techniques, tools, platforms and KPIs, managers will identify and embrace current and future opportunities to reach, engage with, and learn from customers.


Designed for Marketing and business development executives in the tourism sector, for public officials in the tourism field and for entrepreneurs in the tourism industry.

Idiomas en los que se imparte



After completing the program, participants will:
  • Understand the "digital tourist"  and embrace the tools to develop effective marketing strategies for this target.
  • Understand the main digital techniques and "best practices" in the tourism sector.
  • Understand the drivers of digital strategic plan and identify opportunities in a tourism company.
  • Define a digital tourism business scorecard, realistic objectives and expected results; as well prioritize the KPIs for the strategy.


Financial Aid
Our Financial Aid Department may be able to help you to finance the program. Partial scholarships are also available for exceptional candidates.
Concessions are available for IE alumni, groups of executives attending from the same organization, participants registering for more than one program, early-bird inscriptions, and other cases.

Lugar donde se imparte el curso



9:00- 18:00.
Curso de Digital Innovation in the Travel Industry
IE Business School
Campus y sedes: IE Business School
IE Business School
María de Molina, 11, 13 y 15 28006 Madrid
Cursos más populares
Temas relacionados