Bachelor's Degree in Marketing

The Bachelor's Degree in Marketing at ESIC, affiliated with Universidad Rey Juan Carlos in Madrid and Universitat Rovira i Virgili in Barcelona, is a highly recognized program that prepares students to face and solve complex challenges in a global business and marketing environment. The degree develops skills in digital marketing, market research, brand strategy, and corporate communication, combining theoretical knowledge with practical projects and internships, equipping graduates to pursue successful careers in marketing and business management.

• Marketing Fundamentals
• Company Fundamentals
• Business Mathematics
• Economic History
• Business Sociology
• Business Communication
• Modern Language
• Statistics Applied To Marketing
• Economy I: Microeconomics
• It Applied To Marketing

• Economy II: Macroeconomics
• Economic-financial analysis for marketing I
• Legal Regulation of the Market
• Marketing and Corporate Social Responsability
• Consumer's Behavior
• Strategic Marketing
• Economic-financial Analysis for Marketing II
• Market research I
• Consumer's Behavior II
• Product Policy
• Distribution Policy
• Strategic Brand Management

• Communication and Advertising
• Decision-Making Methods Applied to Marketing
• Marketing and Applied Information Systems
• Prices and Costs Policy
• Trading Techniques
• Relational and Direct Marketing
• Business Start-Up
• Human Resources Management
• Sales Management
• Digital Marketing Strategies
• Market Research II

• Strategic Management
• Marketing plan
• Elective 1
• Elective 2
• Elective 3 
• Elective 4 
• Elective 5
• Interships

• Bachelor's Degree Final Project

• Chinesse I
• Critical Thinking
• Anthropology

• Chinesse III
• Chinesse IV

• Multimedia Software
• Creative Mindset
• Creation of Digital Spaces
• Christian Social Thinking

• Business Ethics
• Tangibles-Wearables
• Leadership
• My Digital Fingerprint

The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today's business market. This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization. This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.

• Wants to work in marketing and/or a global and evolving sales environment.
• Logical-analytical and creative capacity
• Interested in digital business
• Leadership skills

English.

• Our program is designed to provide comprehensive training that combines theory and practice, allowing students to acquire solid knowledge and apply it in real-world situations.

• We place a strong emphasis on our students' ability to base their diagnoses and decisions on well-founded criteria in data analysis from both secondary and primary sources. This competence is essential in an increasingly data-driven business world.

• We understand that marketing is a discipline that evolves in a globalized environment. Therefore, our approach encompasses not only the company itself but also its interaction with society as a whole. We foster a deep understanding of how marketing influences and is influenced by various social, cultural, and economic factors.

• Our pedagogical approach is characterized by its practical focus, based on real case studies, team projects, and hands-on experiences in leading companies in the sector. This ensures that our students not only acquire theoretical knowledge but also develop practical skills relevant to the job market.

• In addition to providing solid knowledge in marketing, our program is designed to develop the skills and competencies necessary to excel in the current job market. We encourage critical thinking, creativity, teamwork, and effective communication. 
• The Official Degree in Marketing from the academic area of ESIC in Barcelona is an exceptional choice for those seeking a solid education in marketing, with a focus on data analysis, a global perspective of the company and society, and comprehensive preparation to face the challenges of the current and future job market.

This degree is a passport to several career opportunities, such as: Marketing Manager. Sales Manager. International Business Manager. Market Analyst. Brand Manager. Business Intelligence Manager. Customer Relationship Analyst. Account Manager. Product Manager. Trade Marketing Manager.

With the quality and services of a Business School: Internationalitation. Professional development unit. Language School. Training in managerial skills. Entrepreneurial incubator. Internships and Employment in the main companies of the country.