Bachelor of Arts in Digital Communication (Barcelona)

100% taught in english.

Communication and public relations professionals are vital to both organizations and society as a whole. Consumers are no longer passive audiences, but active participants. This program prepares students to drive companies forward by tapping into new digital techniques that others are slow to adopt.
EU Business School's Bachelor of Digital Communication program prepares students for a full range of functions across industries within the business arena. Students will gain an understanding of current business trends and challenges, preparing them for a successful career in the ever-changing business world.

The Bachelor of Arts in Digital Communication is a seven-semester, three-year program with the structure indicated below. Students who have completed this program have the option to take an additional eighth semester and earn a Diploma of Advanced Studies (DAS).
The first-year core courses provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated into the curriculum in the second and third years. In the third year, students will also focus on business management modules covering key managerial concepts, theories and essential tools.

Year1 

• Managing People & Organizations
• Marketing & UX
• Impactful Communication
• Finance & Accounting
• Innovative Technology in Business
• Applied Data Analytics
• Economics & Enterprise
• Responsible Management
• Digital Branding, Advertising & Media Channels
• Creativity & Design Thinking
• Logistics & Operations
• Digital Business
• Financial Reporting & Analysis
• Entrepreneurship & Business Development
• Innovations in Digital Communication
• Interpersonal Communication in Global Contexts

Year 2

• Strategies in A Disruptive World
• Marketing in Action
• Business Research Methods
• Strategic Public Engagement and Communication
• Communicating Value with Branding
• Targeted Digital Media Campaigns
• Creative Business Cases
• Transformational Change Management
• Innovation in Business
• Digital Graphic Design & Management
• Content Creation in the Digital Era
• Ethics & Legislation for Digital Communication

Year 3

• Global Business & strategy
• The Business Consultancy Project Part I
• Marketing Across Cultures
• Developing Leadership & Management
• The Business Consultancy Project Part II
• International Entrepreneurship

The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.
Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student's qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.

Note that students may attend classes remotely in the event of extenuating circumstances, for example unavoidable late arrival to their campus city.

100% taught in english.

Duration: Seven semesters/three years. Number of credits: 240 ECTS. Start dates: October, February, June & August.

This Bachelor of Arts in Digital Communication provides students with an academic and professional education that prepares them for positions in public relations, advertising, marketing, communications and management. The public relations curriculum includes courses in publicity, research and negotiation.

Through this program, students will:

• Gain an understanding of the field of public relations and be able to devise basic communications strategies.
• Establish an interdisciplinary knowledge of public relations, advertising, marketing, communications, research, negotiation and management.
• Show in-depth knowledge of the major theories of communications and their applicability.
• Demonstrate proficient oral and written skills.

Benefits of Studying a Bachelor's

• International learning environment that creates multicultural understanding
• Improve communication skills for more effective leadership
• Visit leading companies to see how successful companies really work

The Bachelor of Arts in Communication & Public Relations degree provides students with fundamental knowledge in all major business areas as well as specialist skills in communication and public relations. These include social media and consumer behavior. Students who successfully complete this degree may be interested in the following job positions: Communications Manager. Social Media Manager. Technical Writer. Campaign Manager. The Bachelor of Arts in Communication & Public Relations degree provides students with in-depth knowledge of major business disciplines as well as a specialist skillset in communications and public relations. Successful graduates of this degree may work in several professional fields.

Visit leading companies to see how successful companies really work. Improve communication skills for more effective leadership. International learning environment that creates multicultural understanding.

EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders. All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.