Bachelor (Hons) in Business Management (Marketing) (Barcelona)

Grado
Presencial
180 créditos
Más de 10000 €

Descripción

The BA (Hons) in Business Management (Marketing) program gives students the tools and entrepreneurial mindset to excel in today's postmodern marketing environment. Students will be introduced to the fundamentals of the field and understand how marketing functions within the different departments of real businesses and with customers.
The ability to combine elements of different business disciplines is vital to students' careers, and key to their development as a successful 'marketeer'. The skills students learn through the program will help them excel in the marketing sector.
Studying a BA (Hons) in Business Management (Marketing) in Barcelona gives students the opportunity to expand their business knowledge in one of the world's most advanced smart cities. Entrepreneurs and innovators are nurtured and cultivated in this forward-thinking city, which attracts outstanding tech talent and innovative startups, of which there are currently more than 1300. Barcelona is also home to some of the world's largest multinational companies, including Airbnb, Amazon and the Siemens Innovation Center.
This diverse and cosmopolitan city on the Mediterranean coast boasts almost five kilometers of golden beaches and provides students with excellent opportunities for sports activities and socializing. Famously home to FC Barcelona, it also has a wide array of cultural offerings including museums, UNESCO-listed monuments and architectural gems from the city's most celebrated son, Antoni Gaudí.

Temario

EU Business School's BA (Hons) in Business Management (Marketing) program provides students with a solid foundation in the marketing discipline.
Students will benefit from problem-based learning, real world projects and case studies. Experiential and active learning are frequently used in the classroom; cases, along with projects, allow students to apply their experiences and theory to real-life scenarios to build their skill set and profiles.
Program Structure
The BA (Hons) in Business Management (Marketing) is a six-semester, three-year program (180 ECTS). The core courses taught during the first year will give students a solid grounding in all essential business disciplines, while the second and third years incorporate their chosen pathway, in addition to the core courses.
Year 1:
  • Understanding People in Organizations
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  • Developing a Professional Mindset
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  • Business Economics
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  • Finance & Business Performance
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  • Developing an Enterprising Mindset
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  • Marketing Fundamentals
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Year 2:
  • Quantitative Skills for Business
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  • Principles of Responsible Management
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  • Convergent Media
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  • Applied Operations Management
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  • Managing Performance Through People
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  • Digital & Social Media
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Year 3:
  • Global Business & Strategy
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  • The Business Consultancy Project Part I
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  • Marketing Strategy
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  • Developing Leadership and Management
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  • The Business Consultancy Project Part II
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  • Content, Copywriting and Creativity
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Competencias para las que te prepara el curso

The BA (Hons) in Business Management (Marketing) provides students with key competencies in core business areas and a specialized skill set in their chosen pathway. They will acquire practical skills with direct application to real-world business scenarios and develop the agile, innovative thinking essential for success in a global business environment. Objectives include: Have acquired subject specific terminology and expertise in their chosen subject area(s) and be able to demonstrate competence in the application of subject relevant theories. Analyze information and make reasoned judgements. Have demonstrated understanding and knowledge of specific subjects appropriate for successful progression on their chosen undergraduate program. Demonstrate the ability to access and utilize a variety of information sources for research purposes.

Requisitos

The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.
Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student's qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.

Idiomas en los que se imparte

English.

Duración

Duration: Six semesters/three years. Number of credits: 180 ECTS. Start dates: October & February.

Titulación obtenida

Degree Awarded A U.K. state-accredited BA (Hons) in Business Management (Marketing) degree from University of Derby, U.K. This BA (Hons) program is additionally accredited by the Chartered Management Institute (CMI), which gives students the possibility of achieving an extra international qualification: CMI's Diploma in Management and Leadership.

Perspectivas laborales

The BA (Hons) in Business Management with a pathway in marketing provides students with an advanced business skillset as well as marketing know-how. Students who successfully complete this degree may be interested in the following job positions: Trade Marketing Manager. Consumer Insights Manager. Marketing Manager. Media Planner. Areas of work: The BA (Hons) in Business Management with a pathway in marketing provides students with opportunities across different business sectors and in different fields. Graduates of this degree may be interested in working in the following professional areas: Digital Marketing. Market Intelligence. Advertising. Social Media.

Precio

Más de 10000 €
Fees per semester: 6,450 euros.

Profesorado

EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders. All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.

Lugar donde se imparte el curso

Barcelona
Bachelor (Hons) in Business Management (Marketing) (Barcelona)
EU Business School
Campus y sedes: EU Business School
EU Business School
Av. Diagonal, 648 B 08017 Barcelona
EU Business School (Campus Ganduxer)
Ganduxer, 70 08021 Barcelona
EU Business School (Digital)
Barcelona
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