Master in Tourism & Hospitality Management (Munich)

100% taught in english.
An increasingly globalized world has led tourism to become the fastest growing industry in business today. Modern companies require academically qualified, visionary leaders to create new business models and understand changes in technology and consumer trends. Focusing on the development of executive skills and strategic aptitudes, this program explores the theories, practices and frameworks that make up the tourism and hospitality fields, while developing understanding of international and intercultural management needs.
Why Munich?
Studying a master's program in Munich allows students to expand their business knowledge in the economic powerhouse of Germany. The vibrant Bavarian capital is home to numerous major multinational company headquarters including BMW and Allianz, as well as a flourishing startup scene, and is also actively pursuing initiatives to provide a greener, more sustainable living environment.
Munich may be famous for its annual Oktoberfest festival, but it has so much more to offer students wishing to study business. The city energetically promotes and supports innovative startups and tech companies, making it an ideal place for future entrepreneurs to gain knowledge, get involved and to set up new and forward-thinking ventures. Munich also offers students a superb array of sports, outdoor adventures, socializing and entertainment opportunities, ensuring a well-rounded student experience.

The Master in Tourism & Hospitality Management (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).
Year 1:

• Foundations of Business Management
• Environments of Tourism
• Finance Management
• Tourism Marketing
• Seminar: Sustainable Tourism: Policies & Ethics
• The Tourism Industry
• Cross-Cultural Team Management
• Operations Management
• Digital Tourism: Marketing Strategies & Online Commercialization
• Seminar: Marketing & Communication Skills
• Hospitality Management
• Entrepreneurship, Change Management & Leadership
• Innovation in the Tourism Industry
• Information Technologies in Tourism
• Seminar: Applied Cases in Tourism

The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.
Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student's qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.

In addition to industry-specific modules, this program focuses on development strategies and management styles geared towards creating leaders in the industry who can also apply the same skills to the wider commercial market. Students will:

• Investigate the impact of tourism planning and development on economic, sociocultural and physical environments.
• Have a systematic understanding of the hospitality and tourism service sector organizations, their external contexts and how they are managed.
• Critically evaluate the core business disciplines and methods at work in hospitality and tourism service sectors, and be able to apply these in practical contexts.
• Explore issues that concern host-visitor relationships.