Master in Digital Marketing, Transformation & Design Thinking

Máster
On-line
60 créditos
Precio 15.600 €

Descripción

100% taught in english.
The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms. They will also learn how to develop innovative ideas using the design thinking process among other ideation techniques.

Temario

Program Structure
The Master in Digital Marketing, Transformation & Design Thinking (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students will also participate in real-life case studies and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).
  • Digital Marketing Strategies
  • Marketing Web Analytics & Metrics
  • Automation, Search Engine & Conversion
  • Social Media Marketing & Advertising Strategies
  • Masterclass I
  • Ideation & Brainstorming Techniques
  • Design Thinking
  • Leadership & Entrepreneurial Thinking
  • UX & HCD
  • Masterclass II
  • Digital Transformation Strategy
  • Digital Business Models
  • Digital Startups
  • New Tech
  • Masterclass III

Competencias para las que te prepara el curso

Technology is transforming our world at a rapid pace, and businesses need to ensure they connect with an increasingly powerful and discerning customer base. Digital marketing is crucial to business success and this program provides a comprehensive understanding of new technologies and how to implement them for effective digital marketing campaigns, as well as examine digital business models and digital transformation strategies in order to achieve optimal success in the ever-evolving business landscape of the future.

Requisitos

The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.
Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student's qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.

Metodología

Online education offers the ideal solution for professionals searching for quality education that can be conveniently adapted to busy lives. The online campus offers an international, flexible, and hands-on learning experience guided by expert academics, entrepreneurs and business leaders from around the world. Convenience and flexibility are key, as online students are not confined to specific campuses or classrooms and still receive the same quality of education as their on-campus peers. Students can organize their studies around their professional and personal commitments and can attend scheduled webinars from anywhere or watch recorded sessions later at their convenience. Students can connect with multicultural classmates from around the globe and can participate in optional on-campus weeks at EU´s campuses in Barcelona, Geneva and Munich.

Idiomas en los que se imparte

100% taught in english.

Duración

Duration: Three terms/one year. Start dates: October, January & March.

Objetivos

This master's program develops the knowledge and skills to design effective strategic digital marketing plans and campaigns, understand customer motivation, manage brands on social media and leverage web analytics effectively. Students will be able to:
  • Design effective strategic digital marketing plans and campaigns and understand consumer motivation, as well as the fundamentals of search engine algorithms.
  • Redesign and reimagine businesses and products driven by new technologies and apply a strategic approach to planning digital transformation.
  • Develop innovative, creative and user-oriented   ideas and solutions using the design thinking process and brainstorming and ideation techniques.

Titulación obtenida

Degree Awarded A university master's degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain. A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.

Perspectivas laborales

Career Options Upon successful completion of this master's degree, students will have acquired a comprehensive knowledge of business management, as well as a wide range of practical skills in the areas of digital marketing, transformation, and design thinking. Students who complete this master's degree may wish to consider the following job positions: Design Strategist. Search Engine Optimization Specialist. Digital Marketing Strategist. Digital Adoption Manager. Areas of Work The Master's in Digital Marketing, Transformation & Design Thinking will provide students with a broad understanding of the technical, strategic, and creative thinking skills required for professional success. Upon successfully completing this master's degree, graduates may seek to work in the following sectors: Marketing Management Digital Marketing Entrepreneurship & New Venture Creation Digital Business Transformation

Precio

Precio 15.600 €
Fees per year: 15,600 euros.

Ventajas del curso

Improve critical-thinking skills and learn to be a problem-solver. International networking with classmates, lecturers and business professionals. Gain a global perspective by studying in a diverse and multicultural environment.

Profesorado

EU's faculty is composed of highly qualified academics, entrepreneurs, consultants and business leaders. All courses are taught by lecturers with a wealth of practical experience in their fields. Our teaching staff create a personalized and interactive learning environment that promotes and fosters the skills and knowledge required for a successful career in business. The caliber of the faculty and a culture that values and rewards an entrepreneurial spirit are what make EU Business School stand out.
Master in Digital Marketing, Transformation & Design Thinking
EU Business School
Campus y sedes: EU Business School
EU Business School
Av. Diagonal, 648 B 08017 Barcelona
EU Business School (Campus Ganduxer)
Ganduxer, 70 08021 Barcelona
EU Business School (Digital)
Barcelona
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