Master in Digital Marketing, E-commerce and Artificial Intelligence
Información del curso
Descripción
The Master in Digital Marketing, eCommerce and Artificial Intelligence provides professionals with all the necessary tools to successfully communicate online, as well as the newest methods to develop the most effective digital strategies. This programme is essential for professionals who work navigating the ever-expanding digital economy, with e-commerces spreading at an unprecedented rate.
Temario
El programa se estructura en dos bloques clave:
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Marketing Digital
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eCommerce
Incluye además un Trabajo Final de Máster aplicado a un reto real del entorno digital y la posibilidad de participar en bootcamps especializados en certificaciones, análisis de datos e IA.
Durante el máster aprenderás a manejar herramientas líderes como Google Analytics, Search Console, Shopify, Sistrix, Ahrefs o Semrush entre otras, fundamentales para diseñar y ejecutar estrategias digitales efectivas. Además, con la metodología online de OBS Business School, aprenderás con un enfoque flexible, colaborativo y práctico, guiado por profesores en activo.
Destinatarios
Metodología
OBS has an online methodology where the core is the student. Always endorsed by active lecturers of international prestige, who share their knowledge to enhance the professional development of students through a flexible, collaborative method and with personalized monitoring. The objective is to create a unique educational experience that allows the assimilation of knowledge in a practical way.
Student ON has the student as a fundamental pillar and, therefore, throughout the course the students have their Program Manager, an academic figure who accompanies them in a personalized way.
Idiomas en los que se imparte
Español
Duración
Objetivos
OBJECTIVE 1.
DIGITAL COMMUNICATION
Understand the new paradigm of digital communication to improve the effectiveness of your strategies throughout different campaigns. Do so through an in-depth study of the essential elements and tools.
OBJECTIVE 2.
ECOMMERCE MANAGEMENT
Learn about the phases of the management process of an eCommerce, as well as the techniques used in each one of them to optimally lead this type of business, from user acquisition to after-sales service.
OBJECTIVE 3.
SOCIAL MEDIA
Identify the elements that are a part of the social media environment and learn to adapt them to the development of each specific digital strategy. Learn to design a Social Media plan, determining the necessary resources (human, technical and economic) in an effective and efficient way.
OBJECTIVE 4.
THE ROLE OF AI
Understand the role and tools that AI offers regarding digital communication processes and how its capabilities can impact digital maketing and the e-commerce sector. Learn about the main tools that companies are already using to incorporate such development into their structures.
Titulación obtenida
After successfully completing the Master's degree, you will receive the Master's degree from OBS Business School. In addition, as long as you meet the established documentation, payment and administrative requirements, you will be able to obtain a Lifelong Learning Master's degree from the University of Barcelona (UB).
In order to obtain it, you must have a university degree. In the exceptional case of not having this degree and having passed the Master's evaluations, you will obtain a Higher University Diploma from the University of Barcelona (UB).
At OBS Business School we are committed to our own degree, which allows us to update the programmes in each edition in order to be at the forefront of the knowledge demanded by companies today. Our programmes are designed for professionals who want to update their management skills and live and enriching and international experience, which is why we base our value proposition on a global academic approach.
Perspectivas laborales
Thanks to this programme, you will be able to boost your professional career as:
E-commerce Channel Manager
Online Marketing Manager
E-commerce Consultant
Senior Community Manager
Digital Marketing Manager
Digital Acquisition Manager
Social Media Strategist
Online Sales Manager
Digital Product Manager
Project Manager
Digital Account Manager
SEO / SEM Consultant
Marketing Digital Specialist
Web analyst
Precio
