BBA Digital Marketing

The Bachelor of Business Administration (BBA) with a Major in Digital Marketing will provide you with profound knowledge of new and diverse strategies, progressive marketing tools and effective communication skills necessary to effectively market business through digital media networks and project into this ever expanding area of business.

The program requires the successful completion of 180 credits (which represent, 1800 contact hours plus a total of 3600 study hours). The program consists of 4 groups of courses common for all Bachelor's, from which students may select the desired subjects to study: General Education (45 ECTS), Core Courses (72 ECTS), Elective Courses (15 ECTS), the Orientation Courses (36 ECTS) and the Bachelor Thesis (12 ECTS), which are mandatory to complete the selected major. Beyond the principal Business modules offered within each major, an example of some of the Orientation Subjects can be found below:

• E-commerce: Micro- Multinationals
• Persuasion and Customer Decision Making
• Social Media Marketing
• Pay Per Click Advertising
• Applied Digital Marketing Strategies
• Digital Revolution
• Digital Analytics for Marketing Professionals
• Digital Marketing Channels
• Linkedin Marketing
• Digital Techniques
• Conversion Optimization
• Applied Digital Marketing Strategies

Students, interested to join GBS bachelor degrees, must have successfully completed their final secondary school examinations and any other required examinations qualifying them for university admission in their country or in the country where their secondary studies took place.  

• Swiss Maturité, International Baccalaureate of minimum 30 points, 3 A-levels, High School Diploma or equivalent.
• Minimum IELTS 6.0 / TOEFL 70 or proof of studying previously in an English speaking environment for a minimum of 3 years.
• Scanned copy of all required academic diplomas, transcripts and academic certificates obtained
• A 500 word essay: What can you bring to the GBS community?
• Photocopy of valid passport / National ID
• 1 reference letter

• Acquire knowledge of new technologies.
• Gain expertise in the development of marketing strategies.
• Become effective in leveraging social media networks for business growth.