BBA Digital Marketing

Grado
Presencial
180 créditos

Descripción

The Bachelor of Business Administration (BBA) with a Major in Digital Marketing will provide you with profound knowledge of new and diverse strategies, progressive marketing tools and effective communication skills necessary to effectively market business through digital media networks and project into this ever expanding area of business.

Temario

The program requires the successful completion of 180 credits (which represent, 1800 contact hours plus a total of 3600 study hours). The program consists of 4 groups of courses common for all Bachelor's, from which students may select the desired subjects to study: General Education (45 ECTS), Core Courses (72 ECTS), Elective Courses (15 ECTS), the Orientation Courses (36 ECTS) and the Bachelor Thesis (12 ECTS), which are mandatory to complete the selected major. Beyond the principal Business modules offered within each major, an example of some of the Orientation Subjects can be found below:
  • E-commerce: Micro- Multinationals
  • Persuasion and Customer Decision Making
  • Social Media Marketing
  • Pay Per Click Advertising
  • Applied Digital Marketing Strategies
  • Digital Revolution
  • Digital Analytics for Marketing Professionals
  • Digital Marketing Channels
  • Linkedin Marketing
  • Digital Techniques
  • Conversion Optimization
  • Applied Digital Marketing Strategies

Requisitos

Students, interested to join GBS bachelor degrees, must have successfully completed their final secondary school examinations and any other required examinations qualifying them for university admission in their country or in the country where their secondary studies took place.  
  • Swiss Maturité, International Baccalaureate of minimum 30 points, 3 A-levels, High School Diploma or equivalent.
  • Minimum IELTS 6.0 / TOEFL 70 or proof of studying previously in an English speaking environment for a minimum of 3 years.
  • Scanned copy of all required academic diplomas, transcripts and academic certificates obtained
  • A 500 word essay: What can you bring to the GBS community?
  • Photocopy of valid passport / National ID
  • 1 reference letter

Idiomas en los que se imparte

English

Objetivos

  • Acquire knowledge of new technologies.
  • Gain expertise in the development of marketing strategies.
  • Become effective in leveraging social media networks for business growth.

Titulación obtenida

Bachelor of Business Administration with a Major in Digital Marketing.

Perspectivas laborales

Digital Marketing Specialist Social Media Strategist/Manager E-Commerce Manager Digital Marketing Director

Precio

Consultar precio
Application Fee: Barcelona, Madrid and Geneva 150 euros (Non-refundable, paid upon application) Administration Fee: Barcelona and Madrid 1,900 euros - Geneva CHF 3,000 (One time fee, refund of 80% if the entry visa or the residence permit is refused by the Visa Authorities) Tuition per semester: Barcelona and Madrid 5,730 euros - Geneva CHF 12,450(Total 3 year program / 6 semesters) (Refund of 100% if the entry visa or the residence permit is refused by the Visa Authorities)

Ventajas del curso

Transfer Opportunities: We offer our students the option to transfer for a semester between our Geneva, Barcelona and Madrid campuses. Internships: We provide the access to internship opportunities in international companies and organizations.

BBA Digital Marketing

Geneva Business School

Campus y sedes: Geneva Business School

Geneva Business School, campus Barcelona
Gran Via de Les Corts Catalanes, 617 ppl 08007 Barcelona
Geneva Business School, campus Madrid
Calle Duque de Liria, 6 28015 Madrid

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