Curso de Verano en Fashion Trends Investigation from Coolhunting to Forecasting

Curso
Presencial
10 créditos
3100 €

Descripción

El Summer Course en Fashion Trends Investigation ofrece un conocimiento holístico de la investigación, análisis y anticipación de las tendencias en la industria de la moda.
Tomando como marco la ciudad de Barcelona, los estudiantes tienen la oportunidad de asistir a conferencias, participar en talleres dinámicos y sesiones creativas por parte de profesionales con amplia experiencia y practicar la investigación a pie de calle en este epicentro cultural.

Temario

This course is broken into three parts: learning, connection and creation.

CULTURAL AREA
20th Century Icons of Cool: A two-part class that looks at the lasting influence of trends throughout the 20th century brought to us via celluloid. Students will be expected to document sightings of historic trends and note their influence on current social,
cultural and design trends in this module. This classic accompanied by a trip to the Design Hub Barcelona's Dressing the Body exhibit.

THEORY AND PRACTICAL APPLICATION
  • Introduction to Trends Investigatio: Overview of what trends investigation represents in today's society and market. We discuss the terminologies and methodologies of trends and the tools needed to be a successful investigator. A general overview of the micro, macro and megatrends that currently surround the area of fashion are discussed in this module.
  • Abstracting and Core concepts: This tutorial aims to assist students in verbalizing the trends they are researching with advanced vocabulary, concepts and terminologies that are used frequently in the design and trends industry. Taught both online with IED access to the WGSN network and in field research excursions.
  • Evidence walls, Cartograms and Trendboards: These classes form the basis of the core student project. A brief will be given; a wall of evidence will be gathered leading to a cartogram, a tool for outlining the most interesting emerging weak signals leading to a triangulation of findings. Visualization methods and theory will be taught and practiced and a final trendboard will be created highlighting the key colors, silhouettes, materials, related products and people that propel the trend forward.
  • Diffusion theory & Tastemaker research: How do trends spread, who are the people responsible for creating, manipulating and spreading trends? Tastemaker research, paired with on and off-line detection methods, creates a holistic picture allowing us to predict what is next on the horizon.
  • Desk based Research Methods: In these workshops, students will be lead through desk-based research methods key to conducting robust trends investigations. In-class exercises will teach new skills, as well as generate research that can be used in the students' final projects.
  • Presentation skills: Skills for dynamic and confident verbal and visual presentations are learned and practiced.
ANALYSIS
  • Pattern Recognition and Forming Robust Trend Insights: Clients of trends specialists expect their statements on current and future trends to hold true. How do trends specialists stand behind their recommendations? Through a series of lectures and hands-on activities with trend agencies, key methodologies will be examined that will add validity and confidence to work done in-class, as well as in the professional environment.
  • Anatomy of a trend report and referencing: An analysis of the key components of any trend report, including content, presentation strategy, images and/or video, and referencing. A variety of presentation strategies will be examined, emphasizing both the expectations for the course project and expectations of the professional trends specialist.
INVESTIGATION TECHNIQUES
  • Field Research: Trend hunting tours. Students are guided through the city and daily tasks and challenges aimed at honing their intuition while conducting field research and learning how to report their findings.
  • Field Research and Evidence Gathering: Gracia, El Raval, El Gótico. Tastemakers tour: El Born. Atelier Tours: Gracia/Eixample. In store abstracting for microtrends Eixample. The Istituto Europeo di Design reserves the right to change the curriculum in accordance with any requirements that may arise as regards its educational objectives.
  • Design research excursions and workshops:: Design Hub visits: Dressing the Body, Materfad: center for investigation of Advanced Materials.
  • Resource center: trend forecasting research materials, the latest design publications observation and note taking.
  • IACC Fab Lab and center for advanced textile and fashion development: In addition to providing core classes we rely upon our nexus of global future thinkers to share their expertise with informative and inspirational sessions whose topics may include:
  • The Power of Creativity: Youth Trends and Internet Age Media. Social Subcultures and Future Scenarios. Social Media, Street Fashion and Coolhunting. The Future of Fashion related to Technology and Sustainability.  Design Thinking and User Research. Consumer Research and Building a Trends Canvas. Fashion Communication and Branding Trends. Fast vs Responsible Fashion Trends. New Luxury Trends. Colour Forecasting.
PROJECT WORK
  • All lectures have practical applications and will be incorporated into the final project or an inmodule investigation or mini-project/presentation. Briefing of the project The course includes both "indoor" and "outdoor" work. The Outdoor portion consists of the students observing and gathering information on specific trends and how they affect society as seen around Barcelona, in stores, cafes, clubs and more.
  • Indoor work consists of media investigation, analyzing information gathered, brainstorming and presenting the trends in visual and written form. Students will keep a visual and written diary individually.
  • For the final projects students will receive a brief and work in groups to complete it.  Each group will be expected to gather, filter and present information in multimedia formats at the end of the course.
  • During the course student's work will be discussed and analyzed continually, tutoring and workshopswill assist students in learning the tools and methods needed to complete the briefing.

Destinatarios

  • Este curso se dirige a aquellos que quieran afrontar e investigar el mundo de las nuevas tendencias.
  • También está pensado para quienes, por motivos profesionales, necesitan centrarse y especializarse para poder enfrentarse al siempre cambiante y competitivo mercado del sector.

Requisitos

Se requiere una competencia de nivel avanzado en lengua inglesa y es útil tener un nivel básico de español.

Metodología

Los ejercicios de las dos primeras semanas muestran las técnicas de la recopilación de datos on y offline que se usan para generar una imagen diáfana de los descubrimientos, lo que se conoce como Evidence Wall. A medida que el curso va avanzando se centra en la predicción de moda y se estudian las herramientas de análisis. Los estudiantes empiezan a perfilar su intuición y a aprender métodos para triangular sus hallazgos para poder crear un Cartograma de Tendencias, destacando señales más concretas y específicas que afectan a determinados aspectos de la cultura, el diseño y la sociedad. Después se centra en la enseñanza de las mejores técnicas y recursos para la presentación oral, visual y escrita de los informes de tendencias, para que los alumnos puedan presentar sus trabajos finales con seguridad.

Idiomas en los que se imparte

Inglés.

Duración

Duración: 3 semanas, 100 horas Inicio: 5 a 23 de julio de 2021.

Objetivos

El objetivo de este curso es proporcionar a los estudiantes una comprensión holística de la investigación de tendencias y la habilidad de inspirar e informar a través de ellas mediante las mejores prácticas y herramientas que se adquieren en las clases. Al finalizar el curso, los alumnos cuentan con una estrategia para acceder al campo de la investigación de tendencias.

Titulación obtenida

Diploma del curso.

Promociones

Infórmate de las facilidades de pago y condiciones especiales.

Precio

3100 €
Precio:3.100 euros (Tasa de matrícula 1.000 + tasa de curso 2.100).

Profesorado

Coordinator: Christina Bifano Investigadora de tendencias y diseño, formadora, diseñadora textil e historiadora de moda con una gran pasión por combinar todos sus intereses en uno solo. Christina ha estado coordinando e impartiendo clases en cursos de investigación en el IED Barcelona durante los últimos 7 años. Entre sus últimos proyectos de investigación se encuentran los siguientes: Design Thinking para la Comisión Erasmus de la UE, The Book of Everyone, Hotel Brummel, GNT Group, Cahier Studio (Double G Prints), Protein (Londres) y Stylus (Londres); y ha participado en la redacción de artículos sobre tendencias para PSFK (NYC) y La Entropia (Barcelona). Tiene formación en diseño textil y de superficies y ha trabajado tanto para importantes marcas como para pequeños estudios de diseño, como JB Martin, Co. Inc., Nautica Int'l. Inc., Milkprint Studios (Nueva York), Colette&Blue (Filadelfia), Cahier and Coloroom/Double G (Barcelona). También es redactora en Roadtrip to Innovatio

Tipo de evaluación

Students must complete the course satisfactorily in terms of knowledge and show an attendance of more than 80% to obtain the Diploma.

Horario

De lunes a viernes de 9.30 h a 15.00 h + 4 tardes de 16.00 h a 18.30 h
Campus y sedes: IED Barcelona Escola Superior de Disseny
IED Barcelona Escola Superior de Disseny
C/ Biada, 11 08012 Barcelona
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