In this course you will study fundamental principles of fashion branding and public relations. You will develop an understanding of how communications between brands and the media, press and clients are designed to reflect fashion branding and messages for different market levels and audiences.
• Demonstrate knowledge and understanding of fashion branding
• Critically review the effect of public relation on fashion industry
• Analyse the effect of store location in relation to brand development
• Evaluate the aspects of marketing campaign in relation to consumers.