MBI- Master in Business Innovation (Bilbao)

23800 €


10 reasons for choosing the MBI

    Allow yourself the time and space to integrate the latest practice and thinking into your own professional context as you complete the different modules of the Programme.
    Participate in a programme that puts international benchmarking at the core, with seven modules taught in five European cities.
    Be part of a unique modular Master programme designed to suit your needs in advancing your personal and professional development as an innovation leader while you work.
    Benefit from a constantly up-dated programme, where each subject is taught in accordance with the key issues currently in the field and where innovation is treated in a thorough comprehensive way within the reality of a company.
    Receive the benefits of a programme taught by international experts, carefully selected for their world-class expertise.
    Another unique feature of the MBI is that it allows you to develop you own innovation project as an entrepreneur, or an innovation project for your company. Do it throughout the programme, with the tutoring and coaching you need.
    Enhance your organisation's competitive edge by deepening your understanding of the complexities behind the organisation and management of innovation processes.
    Strengthen your network and benefit from the regional, national and international links of key experts and Programme participants.
    Meet, work and learn with fellow participants in a cross-cultural environment.


Deusto Business School, University of Deusto

Deusto Business School is the business school of the University of Deusto, where current and future executives explore new ideas and proposals to address global change, focusing particularly on sustainable innovation. The school has a Board of Governors comprised of leading members of Spain´s economic and business communities. Likewise a professional network of nearly 100 companies and more than 300 professionals working together in training and development. The University has international ties with 60 different countries and each year attracts over 700 students from around the world. Deusto is renowned for its research activity, with 700 researchers workingon 150 projects each academic year through the University's schools and specific institutes. Altogether, Deusto has over 10.000 students enrolled in more than 25 degree courses and 100 postgraduate courses.

Cambridge Judge BusinessSchool, the University of Cambridge

As part of the University of Cambridge, Cambridge Judge Business School Executive Education inspires, educates and engages the leaders of today and tomorrow. Cambridge Judge Business School enjoys a leading cultural position in technological innovation. It is situated in the most vibrant, entrepreneurial community in Europe, and it is linked to Cambridge Enterprise, set up by the University to foster entrepreneurship and the establishment of spin-out companies. The School´s world class faculty of over 50 members represents all continents and whose research interests span the globe and the full spectrum of business issues. Many are leaders in their fields directing cutting-edge research, consulting for top business and advising governments.

The environment that businesses have to face these days is far more complex and uncertain than in the past. Rather than a time of changes, we believe we are witnessing a change of times. New value chains constantly emerge, from both within and outside of currently existing companies, and they are driven by processes of innovation. Hence, innovation has become a pressing need for the competitive and successful company of the 21st century.

The MBI is specifically designed to help you and your organisation:

    Promote the search for new business opportunities
    Improve the development, implementation and commercialization of strategic ideas
    Create a culture that fosters innovation and entrepreneurship within organizations
    Facilitate the integration of I+D+i activities and production/final service activities
    Innovation in Practice through the Applied Innovation Project
    Develop yourself as a leader to transform the organisation´s ability to innovate


Module 1-Strategic Analysis for Innovation

Understand the key concepts and techniques to shape companies' innovation strategy.

• Strategic analysis to understand how best to compete and selecting a desired growth strategy
• Scanning the environment for signs of threats, opportunities that might trigger innovation using intelligence and roadmapping techniques
• Alternative business models to provide new solutions to customers

Module 2-Innovation Management
Identify the key stages, methods and critical elements of innovation processes and routines
• Identify innovation sources through latent consumer needs and concept generation
• Understand and manage effective experimentation and prototyping
• Design and improve your product/service development processes
Module 3-Leadership for innovation

Learn from history how to lead yourself and your organization going forward
• Develop a leadership mindset to discover the best leader within you
• Promote a culture of creativity and innovation within your organization
• Deliver high performance teams and individuals by managing and influencing organizational power and politics

Module 4-Open Innovation and Innovation Systems

The key concepts to understand open innovation and innovation systems
• Open innovation: how to interact with other agents to co-create new opportunities
• Understand how ‘innovation systems' work in practice through the case of the Basque Country as a successful regional innovation system
• Aligning firm strategies with territorial competitiveness strategies

Module 5-Building the Innovative Organisation

The alignment of the key functional areas to facilitate innovation
• Apply Marketing skills with a mindset on business innovation
• Apply Finance tools to translate innovation into value for your company.
• Promote higher levels of Employee Engagement to facilitate initiatives and creativity
• Use Operations Management to align the organizational functions and benefit from your value chain
• Integrate Information Systems for the purpose of improving business innovation

Module 6-Leveraging Innovation: Intra/entrepreneurship

The role of innovation in the entrepreneurial process and in firm creation
• Develop entrepreneurial skills within your organizations through specific practices, incentives and tools
• Promote intrapreneurship within your organization (spin-offs, internal corporate ventures, etc.)
• Learn to exploit innovations in terms of IPRs, sale of licenses and the like

Module7-Global Innovation Hot Spots

Learn about distinctive innovation models from around the globe – where do you see your organization next?
• Investment in education and innovation systems (Scandinavia in Europe)
• Speed of expansion in global markets (Silicon Valley in the US)
• Investment in R&D and global relationships (Asia)


For executives willing to take an innovation-based approach

In a time of unprecedented change, the MBI fosters new ways of thinking that will make a difference in achieving visions, objectives and goals on both a professional and personal level.

The Programme is designed for executives who are interested in:

    Creating new markets
    Adopting new business models
    Understanding the role of technology in helping them achieve their business aims
    Identifying new customer and end users segments
    Developing new products and services
    Designing and rolling out new processes
    Leveraging an organisational mindset that fosters business innovation.

Participants on the MBI include:

    Experienced managers, responsible for developing or implementing strategic decision making at both business unit and company level.
    Entrepreneurs and company owners.
    Advisors and management consultants, seeking to develop their skills in managing and promoting innovation.
    Other professionals in the private or public sector working or considering roles with an element of business innovation.


In order to be considered for the Programme, candidates must be able to demonstrate the following:
Professional Experience: Candidates will have at least five years professional experience in positions of responsibility. Academic Record: A University degree from a recognised institution of higher education. English Proficiency: Ability to participate effectively in a programme conducted in English.
English Test: In order to evaluate the candidate´s level of English, a recently completed official test (TOEFL; Cambridge, TOEIC or IELTS) or justify a working knowledge of the English language. Depending on the evidence presented, the process may include an internal language test conducted by the University of Deusto.


The MBI calendar comprises 7 intensive one-week modules, including 2 international modules.


Non refundable application fee of EUR 100 to cover administrative costs. Fees include tuition, learning materials, lunch served during the modules, accommodation during the modules in Florence and Cambridge. It does not include travelling costs

Fees are payable as follows:

    10% on reservation of the place
    50% March 2013
    40% September 2013

Favourable financial conditions apply to:

    Deusto Alumni (10% of the Programme fee)
     Early bird registration
    10% if registered 4 months before the start of the Programme
     5% if registered 2 months before the start of the Programme
    Organisations sponsoring more than one participant in a given intake.

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MBI- Master in Business Innovation (Bilbao)

Deusto Business School (Campus Bilbao)

Campus y sedes: Deusto Business School (Campus Bilbao)

Deusto Business School
Hermanos Aguirre, 2 48014 Bilbao (Bizkaia)

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