The programme is designed to help you to thrive in the ultra-competitive and multicultural Marketing workplace.
You will quickly grasp the main elements of marketing strategy through real-life situations (such as sales force, market research, promotions, etc.) and how to apply them in complex market environments. In addition, you can choose one of the professional tracks offered in the programme, depending on your professional or personal interests.
As well as developing the ability to envisage and implement sophisticated strategies, you'll benefit from ESADE's focus on teamwork. Working with classmates from diverse national backgrounds and cultures, and integrating CSR values and communications technology, guarantees that you'll emerge well-prepared for the arena of international business.
The programme offers you the possibility of delving into the function or sector of your choice and gaining the knowledge you need for a successful career in any company anywhere in the world.Cluster Specialisation
Specialise in one of the following industries and make the most of ESADE's location in the dynamic city of Barcelona, a global reference in all three areas:
Marketing Function specialisation
- E-commerce and technology
Tailor your programme depending on your area of interest within the field of Marketing. You can choose from one of three fields:
- Brand / Communication
- Research / Consulting
Profession in Action is a voluntary initiative designed especially for MSc students that want to pursue a career in the branding, communication or sales areas. The purpose of this initiative is to offer students a view of Marketing professionals' day-to-day responsibilities.
- Business Integration Path (BIP)
- Welcome Week
- Term 1: Keys to a Career in Marketing
- Personal and Professional Development
- Term 2: Developing a Marketing profile
- Term 3: Electives
- Summer term
What to do after an MSc:
Extend your studies another year, including a 10-week internship abroad, and make this an incredible international experience.
Spend a second year in one of our prestigious partner schools around the world and achieve an official degree from both institutions (External Double Degree), or combine two complementary ESADE MSc programmes to suit your personal career goals (Internal Double Degree).