Master Degree in Marketing Management (MMM) from ESIC University (Madrid)

Máster
Presencial
Pozuelo de Alarcón (Madrid)
11 meses
Precio 24.000 €

Descripción

From the global business level to local needs through implementing strategies and tactics for the customer-centric internationalization of products and services from smes and large companies facing the new complex challenges of globalization (digitization, ethics, sustainability, higher competitiveness, and new business models).
The Master Degree in Marketing Management (MMM) from ESIC University (Madrid) is designed to give you a deep understanding of the drivers of marketing and commercial globalization, the internationalization of strategies and tactics, and how the global environment must be managed considering local needs to gain competitiveness in new complex scenarios with disruptive and innovative business models. 
The program also contains activities and workshops on the latest hands-on training in marketing tools, such as PowerBI, Salesforce, Marketing & Sales simulators, and Digital Platforms for Marketing Excellence and Best Practices. It also includes a curricular Business Study Tour in a Triple Crown Institution (e.g., HEC Montreal) for a business immersion.
Once you complete the program, you will obtain the Master Degree in Marketing Management from ESIC University.
Internationally accredited by AMBA and EFMD.

Temario

he MMM is designed to give you a deep understanding of the drivers of Marketing and Commercial globalization, the internationalization of strategies and tactics, and how the global environment must be managed considering local needs and vice versa to gain competitiveness in new complex scenarios with disruptive and innovative business models. This results in graduates and young professionals ready to deal with the challenges of internationalizing products and services in established, emerging, or new global markets from a multicultural and multidisciplinary approach. 

The program focuses all its activities and workshops on the latest hands-on training in marketing tools, such as PowerBI, Salesforce, Marketing & Sales simulator, and Digital Platforms for Marketing Excellence and Best Prac

  • 1. Module 1: Strategic Management
  • 2. Module 2: Marketing Strategy And Brand Management
  • 3. Module 3: Leadership And Personal Development
  • 4. Module 4: Commercial Management
  • 5. Module 5: Go To Market
  • 6. Module 6: Customer Centricity
  • 7. Curricular Business Study Tour

Competencias para las que te prepara el curso

Competences acquired during the program: Strategic and operational vision for Markets, Customers, Data, and Technology in both directions, global-local and local-global. Teamwork and personal knowledge. Marketing and Sales plan development. Marketing and Sales tools, including digital elements. Data/Fact-driven decision-making in the current Go-to-Market. Value creation analysis to Maximize impacts, Optimize Resources, and Increase Growth. Managerial skills for leadership, communication, and negotiation.

Destinatarios

This program is specifically designed for young professionals from Business Administration, Marketing, and Sales areas, aiming to work in an international marketing and commercial environment that includes the latest innovations and business models.
Recently graduated students or those with no marketing background are accepted according to their academic record, commitment, exposition, and candidature defense during the interview phases. These students will be warned about taking a supplementary learning preparation either before joining the program or during the courses (The program director and professors will guide these students).

Metodología

Presencial Part time. The Transformative Learning teaching method helps you by implementing innovative active learning methodologies where the teacher puts you at the centre of the learning process and guides you towards academic excellence. The aim is for you to acquire skills through the practical application of knowledge and tools. The resources you will have at your disposal are: Asynchronous support materials, videos, readings, etc. Self-assessment. Tutored application and feedback. Practical and experiential activities. Assessment system that combines demonstration of individual and group achievements. Tutored final project.

Idiomas en los que se imparte

English

Duración

Duración: 11 meses (60 credits ECTS). Intakes: Octubre 2024.

Objetivos

  • Understand and master core concepts and methods in the marketing discipline and their application in business practice.
  • Integrate, apply, and critically evaluate core concepts and marketing tools to develop innovative strategies to address current and emerging business problems, evaluate key analytical methods to solve them, and develop a holistic/cross-functional view of organizations/companies and their value-creation process.
  • Design effective marketing plans, function effectively within highly digitalized and global business contexts, and operate swiftly across different industries and sectors.
  • Critically assess marketing aspects and the teams' performance and propose strategies for improvement, developing the skills to operate in different social and cultural environments.
  • Frame marketing business activities and decisions in ethical and human values and corporate social responsibility, recognizing their role in business and developing action plans demonstrating awareness of broader trends.
  • Communicate effectively across different settings with all marketing stakeholders, demonstrating appropriate written communication, effective presentation and interpersonal skills, and the drive to work independently or head a team.

Titulación obtenida

Master degree from ESIC University. Double acreditation: The program has a double accreditation (EFMD and AMBA) with around 75%+ international students, providing the students with strategic and operational vision for markets, customers, data, and technology in both directions, global-local and local-global, including a final project based on a group marketing plan to build the international commercialization of a product/service between two countries.

Perspectivas laborales

A wide range of positions applies to those taking the MMM within the Marketing and Commercial fields, including agencies and consulting firms in any sector. It is subject to the entry profile and career development plan: KAM, Product Manager, Brand Manager, Trade Marketing Manager, Sales Manager, Customer Experience Manager, Business Development Manager, and executive positions like BDD, Marketing Director, CCO, CMO…

Promociones

Scholarships and study grants.

Precio

Precio 24.000 €
Prize of the Master: 24.000 euros.

Ventajas del curso

The program includes a one-week Business Study Tour (BST) at Bocconi University in Milan, where you can immerse yourself in a specialized course on Professional Digital Marketing Challenge, in an international environment You will participate in a Business Study Tour (BST), which consists of an intensive one-week immersion in the heart of Milan at the prestigious Bocconi University. Here, the future of digital marketing becomes your present. This academic-professional experience will enhance your understanding of digital marketing, complement your practical and analytical skills, and expand your professional network. It's an experience designed to provide you with consistent elements of digital marketing, from theory to practical application, preparing you to tackle real-world challenges in the digital marketing arena. At the end of your stay, you'll engage in solving a specific digital challenge. Bocconi University and Milan await you to embark on this transformative jou

Lugar donde se imparte el curso

Madrid.

Horario

Full time.
Master Degree in Marketing Management (MMM) from ESIC University (Madrid)
ESIC Business & Marketing School
Campus y sedes: ESIC Business & Marketing School
ESIC Business & Marketing School (Avenida Juan XXIII - Pozuelo de Alarcón)
Avenida Juan XXIII, 12, 28224 Pozuelo de Alarcón (Madrid)
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