Master in Marketing Management (English version) Madrid

Descripción

Spanish corporations are currently immersed in an extremely competitive world in which we no longer talk about our national markets, we refer to them as “local markets”; continental markets are “regional markets” and international markets are becoming “global markets”.

From this perspective, the commercial activity of selling products and services is becoming an increasingly complex task:

The competitive environment in which companies operate has changed dramatically over the last ten years.

The new technologies are having a direct impact on our lives styles and the way companies are managed; therefore, it is of paramount importance that organisations understand and adapt to these structural changes if they want to survive in a fierce competitive environment.

The main objective we wish to achieve with our MIM programme is to train future marketing managers to able to make appropriate decisions using the methods and techniques acquired during the course.

We have been offering this Máster Programme for more than twenty years and its contents are improved each year by teachers and business professionals who provide new insights to adapt the programme to the new marketing management trends.

The programme takes place in Madrid. Its content includes key marketing management modules, as well as other modules related with other functional areas of the company as part of its strategic market orientation, providing a practical vision of the business and marketing activity of the company.

General Description
“Your pathway to the summit in marketing”

ESIC Business and Marketing School has developed a unique and innovative programme in the field of Marketing that combines the experience of the School as a leader in marketing education in Europe, the recognition of the Master in Marketing Management (run since 2000), and the expertise of the Chartered Institute of Marketing (CIM – the leading global professional body in Marketing worldwide). This results in an academically sound, practice-driven and marketing-focused new programme that reflects the current challenges of the marketplace. Upon the successful completion of the programme, participants receive two diplomas: the internationally renowned “Master in Marketing Management” from ESIC Business and Marketing School, and the globally respected “Level 7 Chartered Postgraduate Diploma” from the Chartered Institute of Marketing. This unique combination of a marketing degree plus a professional qualification gives participants a distinct competitive edge for their future professional development based on both academic knowledge and practical orientation. In addition, participants become members of the CIM,the world's largest community of professional marketers.

By completing the programme of studies, participants will gain a full understanding of the important processes and considerations involved in evaluating, managing and implementing marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalised marketing environment. In addition, the programme helps and supports participants to make the transition into strategic management, in the area of marketing in particular. This includes having a cross-functional approach to management, contributing significantly to the company's strategy, making relevant contributions to board decisions, and especially demonstrating high levels of influence and leadership.
A global network for Marketing professionals

ESIC promotes networking as a form of active feedback between the business world and academia. This becomes tangible in the organisation of conferences, talks, meetings, cultural visits, etc. supporting the development of relations to enhance participants' professional careers. In addition, the CIM puts its members right at the heart of the industry and gives them the opportunity to network with like-minded marketing professionals with the organisation of multiple events in all its regions and branches.

Master in Marketing Management (English version) Madrid

ESIC, BUSINESS&MARKETING SCHOOL (Madrid)

Campus y sedes: ESIC, BUSINESS&MARKETING SCHOOL (Madrid)

ESIC Campus Madrid (Madrid)
C/ Arturo Soria, 161 28043 Madrid

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