Master in Marketing and Sales Management

EAE Business School Barcelona


The current business environment is evolving rapidly. Globalisation, new information technologies and innovative distribution channels are changing the perspective of marketing. Companies are increasingly demanding more professionals capable of leading these changes and turning these opportunities into competitive advantages. Professionals with solid training, who have a sound knowledge of new modern marketing trends and insight into the organisational aspects that generate corporative value. 
Consumers are becoming more and more demanding and have access to greater information, so they are fully aware of what they want and need. All companies need professionals in their Marketing Departments who are capable of successfully managing the correct combination of the three main elements offered by this Master's degree: solid marketing training and knowledge, the skills necessary to respond effectively to the current market and environment and the ability to turn the existing technologies into a competitive advantage. 
With the Master in Marketing & Sales, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. Throughout the program, the professionals are provided with the conditions to change. Participants in the program will undergo an experience and process of change.


  • Module 1. Organizational Management
  • Module 2. Strategic Marketing
  • Module 3. Strategic Market Planning
  • Module 4. Minor
  • Module 5. Master´s Thesis

Prueba de acceso

The main objective of the admissions process is to ensure candidates suitability for the program, by looking at their professional experience and their academic background.


Full time. Flexible Start Date: Se trata de una metodología innovadora y flexible que permite ofrecer a los alumnos internacionales un sistema de incorporación continua de varias etapas para que puedan incorporarse a las clases presenciales posterior al comienzo oficial del programa sin problemas. Para la convocatoria de mayo 2021 se ofrecen cuatro etapas/fechas para el on-boarding de los alumnos a las clases presenciales. Solicita información sobre tu programa de interés y un asesor te informará sobre las fechas de incorporación previstas.

Idiomas en los que se imparte



Próxima convocatoria: mayo y octubre. Duration: 12 months.


  • Development. Knowledge skills and attitudes within the marketing department. The course involves:
    • Understanding and applying marketing fundamentals and strategies in accordance with the company's strategy, understanding the Marketing Plan as a basic tool, not only of the department itself, but also of the company's strategic management.
    • Controlling the techniques to obtain information and developing this into a Marketing and Competitive Intelligence Information System.
    • Developing the skills necessary in identifying opportunities, threats and changes to the company's competitive environment and adapting the company's strategy according to possible scenarios.
    • Controlling the bases of the different marketing mix policies in the company.
  • New marketing and commercial trends: To provide a clear view of the opportunities and risks of new marketing trends, and to know how to adapt the company to a new competitive environment developing skills to address specific marketing needs appropriately in different sectors and being able to lead the implementation of new operational management systems aimed at the market and the consumer.
  • Management skills: To enable participants to succeed in their professional life.

Titulación obtenida

Participants who successfully complete the program will receive the qualification of Master in Marketing & Sales from EAE Business School. In addition, students who fulfill the establioshed academic requirements will obtain the Master in Marketing & Sales degree from Universitat Politécnica de Catalunya (if studying in Barcelona).

Perspectivas laborales

Professional Opportunities: Marketing Director. Commercial Director. Product Manager. Brand Manager. Digital Marketing Manager Key Account Manager.. Direct Marketing Manager. Trade Marketing Manager. Marketing Technician. Commercial Technician.


EAE offers special funding, grants and financial support conditions for all candidates accepted on the School's programs.

Ventajas del curso

El alumno tendrá la opción, al finalizar el período lectivo en Barcelona, de realizar una estancia residencial de dos semanas de duración en Kean University (EE. UU.).


EAE's academic faculty the Master in Marketing & Sales is made up of an excellent team of professors, university lecturers and highly respected professionals in this field of knowledge. The academic faculty members boast a wealth of business experience, working as consultants, senior executives and advisors in both private companies and public institutions. Thanks to this well-balanced foundation of first-hand experience, participants on the Master in Marketing & Sales acquire real knowledge that is constantly updated, underpinned by a solid academic base. Directors: Alejandro Alegret. Cesar Moreno Pascual.


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