The MITB is designed to give you a deep understanding of the drivers of globalization, the process of internationalization, how the global economic environment influences firms' competitive responses, and how the world is interconnected. This results in graduates ready to deal with the challenges of expanding business into new global markets along with those of managing teams across cultures and continents.
By completing the MITB you will be in a position to identify the motives and means of servicing foreign markets, address controversial issues in international trade & business, formulate your own international business plans, and appreciate the factors that drive performance in the global economy.
Competencias para las que te prepara el curso
Participants will gain the key skills and knowledge to assess, manage and implement strategies in international trade, while strengthening their ability to face and resolve complex challenges in an increasingly globalized marketing environment.