Master Degree in Digital Marketing (MDM) from ESIC University

Máster
Presencial
Pozuelo de Alarcón (Madrid)
12 meses
Precio 23.550 €

Descripción

The programme trains for Digital Marketing Management ensuring strategic vision, comprehensive management of data driven processes of organisations, decision making based on the financial impact of business, and a complete review of digital marketing disciplines organised along the sales funnel ensuring customer centric vision.
The aim is to increase professional competitiveness in international environments through practical training with a special focus on digital projects covering critical areas such as digital positioning, technology-supported data management, strategic use of social networks and ecommerce towards omni-channelling. As this is an area of development in continuous evolution, we ensure that the programme introduces competencies that strengthen the main management skills needed to compete in a highly demanding international scenario.
In recent years, the digitization of critical processes in companies has accelerated in order to become more competitive, and in some cases, profound digital transformations affecting business models are being driven.
Once you complete the program, you will obtain the Master Degree in Digital Marketing from ESIC University.

Temario

MDM is structured in 7 modules, a Business Study Tour and workshops and group cases.

Global Strategy Module
  • Digital strategy and digital business models 
  • Strategic Marketing: The digital marketing plan 
Data Driven Organisation Module
  • The market research: Social Media Listening
  • Business Intelligence, data analytics and AI  
  • Management based on customer data: from CRM to CDP
  • Digital Project: Digital Marketing Platform
  • Open Innovation in digital environments 
  • Case Study Block 2: Challenges of data-driven organisations for the optimal use of data.
Smart Decision Making Process
  • Finances for digital marketing
  • BST: AUOAS Amsterdam (compulsory curriculum)
  • Media Planning
  • Critical thinking
  • lobal & Ethical citizen
  • Professional skills: persuasive communication
Web & Search Engine Marketing Module
  • Web & mobile
  • Digital Project: Creation of a website 
  • Search engine marketing: SEO 
  • Digital Project: SEO Optimisation 
  • Search Engine Marketing: SEM 
  • Digital Project: SEM Campaigns 
  • Case Study Block 4: How to attract traffic to the web.
Digital Traffic Management Excellence
  • Inbound Marketing & Marketing Automation 
  • Social Media
  • Digital Project: Ads campaigns 
  • Case Study Block 5: Optimising the potential of social media.
E-sales module
  • Channels strategy: towards omnichannel
  • Digital Project: B2C E-shop
  • ORC, operations & marketplaces
  • Case Study Block 6: The challenges of online sales.
TFM - Final project
  • Creating a digital marketing plan

Destinatarios

This program is specifically designed for professionals from Business Administration, Marketing, and Technology areas, entrepreneurs and managers, aiming to work in an international marketing and commercial environment that includes the latest innovations and business models.
Recently graduated students or those with no marketing background are accepted according to their academic record, commitment, exposition, and candidature defense during the interview phases. These students will be warned about taking a supplementary learning preparation either before joining the program or during the courses (The program director and professors will guide these students).

Metodología

On-site. The programme is designed based on tools, workshops, real cases and the use of licences so that you can access the labour market with the best possible preparation. The Transformative Learning teaching method helps you by implementing innovative active learning methodologies where the teacher puts you at the centre of the learning process and guides you towards academic excellence. The aim is for you to acquire skills through the practical application of knowledge and tools. The resources you will have at your disposal are: Asynchronous support materials, videos, readings, etc. Self-assessment. Tutored application and feedback. Practical and experiential activities. Assessment system that combines demonstration of individual and group achievements. Tutored final project. The Transformative Learning teaching method helps you by implementing innovative active learning methodologies where the teacher puts you at the centre of the learning process.

Idiomas en los que se imparte

English

Duración

Duration: 12 months (60 credits ECTS). Intakes: Octubre 2024.

Objetivos

  • Lead the digital marketing function of a company, being able to elaborate a complete annual digital marketing plan for companies with an international profile and get it approved based on the rigour of the objectives and strategies, action plans with KPIs and clear ROI of the plan as a whole.
  • Manage digital projects in a practical way by defining digital marketing processes and the use of the main tools in areas such as: SEO, SEM, web, social networks, e-commerce and the transversal effect of data.
  • Master the main disciplines of digital marketing with applied sense and from the practice of real company cases and be able to make decisions that impact on business generation, connecting digital marketing investments with financial results.
  • Know the main digital marketing tools in order to optimise the impact that the digital marketing function generates in international companies in terms of results and time to market.
  • Development of professional and managerial skills that enable professionals to evolve at the same pace as market and technological disruption, especially in areas such as leadership, communication, innovation, digital transformation, critical thinking etc. with the limit of ethical values and the breadth of international professional environments.

Titulación obtenida

Master degree from ESIC University.

Prácticas

If you are looking to complete your training with internships, ESIC offers the possibility of contacting top companies in the sector.

Perspectivas laborales

There is currently a booming demand for professionals with digital marketing skills in both agencies and companies. There are multiple web projects, SEO, social networks, paid media, ecommerce to increase competitiveness and channel aid from the Public Administration. Some of the most in-demand positions are: CMO, CMTO Digital Marketing Manager Social Media Manager. SEO/SEM Manager. Digital User Experience Manager Digital Communication Specialist E-Commerce Manager Digital Account Manager Head of Digital Media. Lead or Acquisition Specialist. Content Marketing Manager & Social media Manager. Entrepreneurs or Business people (who want to use Digital Marketing to improve their company's presence and sales).

Promociones

We do not want economic issues to be an obstacle for you to reach your objectives and ensure a training with a future. Therefore, we present you with a wide range of possibilities that will help you in this sense, both the Scholarship Plan that we have developed at ESIC, as well as those that are available to you from different public and private organisations.

The scholarships and grants available are as follows:

  • • In-house scholarships
  • • National scholarships
  • • International scholarships
  • • Mobility grants for international internships
  • • Insurance and financial aid

Precio

Precio 23.550 €
Precio del Máster: 23.550 euros.

Ventajas del curso

Optional International Experience: You can take an optional international experience that complements your studies with an immersion into the world of international business. Explore new cultures while gaining practical knowledge and building a global network. Transform your learning and open doors to unique personal and professional opportunities.

Profesorado

José María Visconti Caparrós: Programme Director PhD (c ) en el Programa de Economía y Empresa, Universidad Autónoma de Madrid. Postgrado en Dirección Comercial, ESADE. Postgrado en Derecho Laboral, Escuela de Práctica jurídica de Madrid. Licenciado en CCEE, Universidad Autónoma de Madrid. Licenciado en Derecho, Universidad Complutense de Madrid. Actualmente: Director de Masters en ESIC en las áreas de Marketing Digital y Negocio Digital. Anteriormente: Senior Advisor en la consultora de innovación digital Opinno.

Lugar donde se imparte el curso

Madrid.

Horario

Part time.
Master Degree in Digital Marketing (MDM) from ESIC University
ESIC Business & Marketing School
Campus y sedes: ESIC Business & Marketing School
ESIC Business & Marketing School (Avenida Juan XXIII - Pozuelo de Alarcón)
Avenida Juan XXIII, 12, 28224 Pozuelo de Alarcón (Madrid)
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