Master in Digital Marketing & E-Commerce

EAE Business School Barcelona


Information and Communication Technologies (ICT) have changed supplier-customer relations for good thanks to the consolidation of the internet and social media as effective customizable marketing tools. We now operate in a new scenario in which the rules of the game have changed. Nowadays, everything is fast, direct, measurable and deliverable anywhere.
The digital ecosystem is a fantastic hotbed of new ways of doing business. Companies have to prepare to embrace this new way of dealing with their customers. Therefore, the employment market demands a new profile of marketing professional with the ability to spot an opportunity to develop new strategies in a digital setting.
The Master in Digital Marketing is designed to train professionals in the new areas of the digital ecosystem, where the trend is increasingly heading towards eliminating the barrier between the online and offline worlds to deal more effectively with customers.
On this program, you will learn the key foundations of Online Marketing and the tools to conduct commercial activities on digital platforms, as well as developing you executive and organizational skills.
If you want to enhance your executive competences even further after completing your program, you have the option of doing a two-week residential program at Kean University (USA).
This program equips you to be a professional leader with a sound knowledge of the digital marketing ecosystem, with the capacity to implement the most effective commercial and customer relations strategies to cater for the needs of the market.


  • Module 1: Foundations of Online Marketing and Electronic Commerce
  • Module 2: Online Marketing Planning
  • Module 3: Design and Development of an Electronic Commerce Site
  • Module 4: Organizational Effectiveness
  • Módulo 5: Minor
  • Módulo 6: Master´s Thesis


To become an EAE student, you need to have a real thirst for learning, a dynamic and open spirit, and a desire to move forward in a participative and international environment. You have to be motivated to give your very best and not be afraid of demanding standards.

Prueba de acceso

A personal interview is sheduled. Candidates CV and interest is evaluated.


Full time. Studying at EAE means embracing an international vocation and having classmates from all five continents, making great friends and progressing in your company, immersing yourself in an innovative atmosphere, learning at events and activities away from the classroom, putting what you have learned into practice, growing both as a professional and as a person. It's the experience that makes the difference. Flexible Start Date: Se trata de una metodología innovadora y flexible que permite ofrecer a los alumnos internacionales un sistema de incorporación continua de varias etapas para que puedan incorporarse a las clases presenciales posterior al comienzo oficial del programa sin problemas. Solicita información sobre tu programa de interés y un asesor te informará sobre las fechas de incorporación previstas.

Idiomas en los que se imparte



Start date: october. 12 months / 70 ECTS.


  • Online strategies: Training professionals specializing in the design of communication strategies, commercialization, attracting customers and generating loyalty in online environments.
  • Consumer mobility: Gaining a command of the influence of mobility on the user's or consumer's behaviour.
  • Digital planning: Understanding the key factors involved in digital planning, as well as the company's success and adaptation strategies in the new ecosystem.
  • Measuring, analysis and optimization: Gaining an in-depth insight into the specific tools for measuring and optimizing results in an Electronic Commerce business.
  • Electronic commerce: Developing the skills required to effectively oversee planning, design, implementation and management strategies and techniques for the main Electronic Commerce platforms.
  • E-logistics: Laying the foundations for creating effective strategies and systems for the management of integrated logistics and customer services in B2C and B2B Electronic Commerce settings.

Perspectivas laborales

EAE trains professionals with the profiles in the highest demand from companies and the competences required in the employment market. The knowledge and skills you acquire here and now will have a real impact on your professional life. Start imagining this bright future and take a look at some of the professional opportunities that await you with our Master in Digital Marketing: Digital Project Manager. Director of Projects. Director of Digital Marketing. Director of e-Commerce. Director of SEO. Director of SEM. Social Media Manager.


EAE knows that the talented students at the Master in Digital Marketing inspire them and act as a driving force behind the progress of the community. EAE grants reward their efforts on their journey towards excellence, reinforcing our commitment to equality and social justice by expanding the opportunities available for accessing the educational programs.


Full time.
Sí, me interesa
conocer todos los detalles, precios, becas, fechas y plazas disponibles
Master in Digital Marketing & E-Commerce
También te recomendamos estos cursos
Temas relacionados