ESIC, Business&Marketing School (Barcelona)
Máster
Presencial
12 Meses
  • Barcelona
20.900 €

Descripción

The Master in Digital Marketing is an innovative, academically sound, practice-driven, and digital marketing-focused program, reflecting the current challenges of the marketplace.

The main objective of the MDM is to help and support students transition into strategic management, in particular, the area of digital marketing. By completing the MDM, participants will gain the key skills and knowledge to evaluate, manage, and implement digital marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalized/digitalized marketing environment.

In this context, the program has embedded in its curriculum a clear international approach enriched with the latest trends and developments in digital marketing; two pillars that represent the foundations for tomorrow is marketing leaders.

The MDM was launched over six years ago; it was one of Europe is first graduate programs in digital marketing; during these years graduates have become leaders delivering value in different companies in Spain and abroad.
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Temario

Module 1:
Digital Marketing Strategy in a Digitalized World

Module 2:
Web & Mobile Marketing Across Environments: SEO & ASO

Module 3:
SEM & Lead Generation Media

Module 4:
Global and Local Social Media

Module 5:
Media Planning & Creativity

Module 6:
eCommerce

Destinatarios

This master is especially designed for professionals who are willing to improve or strengthen their Internet activity within the areas of marketing, communication, media, advertising and sales; and for those professionals who want to focus on digital communication:

  • Director of advertising and communication

  • Online marketing professionals

  • Community managers and online reputation managers

  • Product managers

  • Technology managers

  • Directors of Internet and e-Commerce

  • Business development professionals

  • Agency professionals and interactive consultants

  • Relationship marketing professionals

  • SMEs managers



Idiomas en los que se imparte

English

Horario/Turno

De lunes a jueves de 19:00 a 22:00.

Duración

Convocatorias:
De septiembre del 2019 a julio del 2020.

Precio

20.900 €

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Master in Digital marketing

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Master in Digital marketing