IED Istituto Europeo di Design - Barcelona

Master in Brand Design and management: food, wine and tourism

IED Istituto Europeo di Design - Barcelona

Máster
Presencial
11 Meses
  • Barcelona
18.900 €

Descripción

The overall aim of the Master in Brand Design and Management: Food, Wine and Tourism is to meet the growing demand for qualified professionals able to offer a new managerial approach to the tourism/food and beverage sector in the touristic/hospitality and catering industry. The course's structure, which includes a detailed curricula based on Brand design and management, prepares future innovative professionals in the fields of tourism, hospitality, food and wine services.

Temario

FLORENCE
AREA 1: MARKETING
  • Territorial Marketing
  • Tourism Marketing
AREA 2: BRAND AND COMMUNICATION
  • Brand Analysis
  • Brand Identity
  • Brand Positioning
  • Brand Strategy
  • Building Brand Experience
  • Personal Branding
AREA 3: EVENTS & PR FOOD, WINE AND TOURISM
  • Public Relations and Hospitality
  • Events
BARCELONA
AREA 4: DESIGN THINKING AND PROJECT MANAGEMENT
  • Project Management for Hospitality Business
  • Design Thinking Bootcamp
AREA 5: SERVICE DESIGN
  • Service Design
  • Strategic Design Planning
  • The HO.RE.CA Design Experience
AREA 6: FINAL PROJECT FLORENCE+BARCELONA

Destinatarios

The Master is open to post-graduates from diverse majors that have a particular interest for the food, wine or tourism world's dynamics: Graduates in Marketing, Communication, Management, Business/ Economics, Hospitality, Service or product Design, Architecture, Tourism and Branding We also accept candidates that have significant professional experience in the field.

Metodología

The Master in Brand Design and Management is divided into two operational modules that have an individual study path related to the city they are in. Each module will end with an exam and a final project. The courses are partly carried through the entirety of the Masters and partly specific to the different locations.

The Master's objective is to lead its students on a unique educational process which includes hands-on experiences in the field working with expert professors and contexts in order to define the many facets of this sector's.

Idiomas en los que se imparte

Inglés - English.

Horario/Turno

Full time

Duración

Start Date: February 2019
Schedule: March 2018 at IED Firenze + september 2018 at IED Barcelona.
Credits: 60.


Lugar donde se imparte el curso

Barcelona and Florence

Objetivos

The Master's main goal is to encourage the development of professional proficiency by implementing an active approach based on "Learning by doing" that blends expertise and listening skills through both practical and theoretical methods related to "Design Thinking". The aim is to train strategy and communication experts in identity-building and values related to brands in the food, wine and tourism industry.



The Master will be held in Barcelona and Florence, two cities bound by a long-standing history of tourism, wine and restaurant industry.



Tuscany and Catalunya's massive presence in dedicated trade fairs and internationally renowned businesses put them on the map as strategic regions for those pursuing a career in this specific field.



Titulación obtenida

Master Diploma IED in Brand Design and Management: Food, Wine and Tourism.

Perspectivas laborales

Tourism, Food and Wine Brand Manager
Brand Manager
Brand City Manager
Tourism Brand Manager
Service Designer for Tourism, Food and Wine
Community Manager for Tourism, Food and Wine
Event planning and management
Innovative Service development for Food, Wine and Tourism industries
PR and Press Office professionals

The goal of this Master is to implement and strengthen the skills required to take on important and strategic roles in Tourism, Food and Wine based Brands The Master is also designed to train professionals in the construction and management of formats and services in the hospitality sector alongside management and communication experts in the Food & Wine sector.

Precio

18.900 €

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