Online Executive MBA in English
The OBS Executive MBA stresses the strategic, international and innovative vision of business management
The transformations occurring in the world today require a thorough analysis of new competitive scenarios and the application of new business models. The growing, complex volatility of global economies and their unquestionable interdependence colours our environment with uncertainty and ambiguity.
In this context, professionals must react quickly to change and make decisions according to the new needs of the company, and also think about creating value for stakeholders in the company.
The OBS Executive MBA stresses the strategic, international and innovative vision of business management, meaning that anyone responsible for a business, or a department thereof, must have a holistic view of the company, understanding that any strategic decision must be in line with the company's strategy and be implemented in an innovative way.
The programme focuses on developing the skills needed to lead a business project, manage a department in a company or start up your own business, such as:
- Developing the ability to analyse and make decisions in a global environment of great uncertainty.
- Developing the management tools and skills needed for leading global companies and institutions.
- Reflecting how to improve, enhance or transform the design of organisations when faced with new global challenges.
- Providing methodological tools to manage innovative, international companies efficiently and effectively.
- Developing human talent (high performance teams).
- Networking, exchange of ideas and learning from others.
- Working as a team in multicultural environments.
- Multilateral solutions within and outside the company.
The structure and duration of the Executive MBA ensures that the objectives are attained. The complexity of running a business requires extensive development of the different functional areas of a business, along with the development of management skills and a strategic vision of the company.
The content of the areas is distributed as follows:
- Strategic Area: 27% of overall content
- Financial Area: 20% of overall content
- Marketing and Sales Area: 20% of overall content
- Human Resources Area: 17% of overall content
- Systems and Operations Area: 16% of overall content
- Global Economic Environment
- Organisational Design
- Financial Diagnosis
- Marketing: from Idea to the Market
- Strategic Management and Innovation
- Corporate Financial Management
- Internationalisation Strategies and Global Marketing
- People and Talent Management
- Operations and Supply Chain Management
- E-Business Strategies
- Information Systems and Business Intelligence
- Customer Relationship Management
- Cross-Cultural Management
- Management Planning and Control
- Commercial Direction and Sales Management
- Investment Valuation and Portfolio Management
- Money and Capital markets
Development of Management Skills
- Leadership and Change Management
- Negotiation and Conflict Management
Final Master's Project
- Developing Strategic Plans
- Business Plan/Business Game
The Doing Business workshops cover specific aspects of how to do business and providing services in several regions worldwide. They will focus on the economic and cultural peculiarities of each society, their cultures and subcultures and their influence on trade relations. The workshops will also cover issues related to business protocols and etiquette, as well as discuss how to do business in those regions.
Specific topics covered are regional trading blocs, the advantages and challenges of doing business in such countries, guidance for investors and entrepreneurs, case studies, etc. The workshops will be conducted in Spanish or English.
Above and beyond the case studies for each of the subjects, and the experience of teachers, professionals and actual top-level managers, webinar meetings with top-level managers will be held throughout the programme. Via this platform the speakers share their entrepreneurial experience on innovation, change management and internationalisation. So far we have organised these meetings with directors of IBM, Google, Privalia, Interbrand, Warner Park and Inditex, among others. Merging business reality with a training environment, constantly reflecting on possibilities for improvement, results
in the best situation for students and speakers. This is learning from experience with the added challenge of transforming and improving the same experience.
The Programme is divided into four stages, which provide knowledge and skills for the different departments of a company. The stages match the strategic business creation process: the design of the strategy, implementation, growth strategies and strategic monitoring and control.
This programme will guide the participant through the different departments of a company, learning about the responsibilities of each area, the key concepts needed to direct them, all without neglecting the general vision for the company.
Thanks to the Executive MBA, students will learn managerial skills within one year, and will also obtain the most current, practical and innovative business skills to lead a department or company.
Once the participant has been guided through all the departments of a company, the journey will end with the Final Project, which begins after completing the first third of the programme. It runs parallel to studying in the programme and is defended a month after completing the final subject, in order for students to have a period of time dedicated to it. The Final Project will combine and use all the knowledge learned in a given situation (company, department, division, international activity or development of a new business project).
Competencias para las que te prepara el curso
Participants in the Executive MBA develop the following skills and abilities:
Global strategic thinking in order to understand and integrate the company as a whole, as well as the geographical environment or sector it competes in.
Increased ability in analysing and synthesising accurately to systematically and realistically identify the factors generating problems or opportunities, in order to make the correct decisions.
Using new business management and decision making technologies effectively.
Improved ability to communicate clearly and convincingly, developing presentation techniques for large audiences and everyday situations of the company.
Ability to adapt to working in teams with people from very diverse geographical, professional, academic and cultural origins.
Ability to achieve a high degree of organisational efficiency in the development of multidisciplinary projects carried out by people located in different environments.