Descripción

ESIC Business & Marketing School (ESIC), in collaboration with Shanghai International Studies University (SISU), and Florida International University Chapman School of Business (FIU), has designed a training experience for globally-focused professionals intended to provide a deep exposure to varied business practices, regulatory and cultural issues, and entrepreneurial environments.
Over a full-time immersion of 18 months participants live, work, learn, and operate in the three continents that represent more than 80% of the world's economy. A truly international training provided by leading Business Schools in Europe, Asia, and America. Upon completion, participants receive three separate degrees ESIC IMBA + SISU MBA + FIU MIB.

Temario

Core Modules:
Management value generation
  • Economics for walking the world
  • Economic models and economic systems
  • Understanding markets and consumers
  • Defining and developing unique different business models
  • Growth and value generation beyond home
  • The marketing function
Information and analysis for decision making
  • Big data and analytics management
  • Stakeholders value & finance mesure (triple bottom line)
  • Founding & investments
  • Data modelling
Management in the XXI century
  • Digital marketing methods
  • Digital marketing strategies and operations
  • Selling models: omnichannel
  • Artificial intelligence
  • Neuroscience applied to business
  • New trends in consumption
  • Innovating in a disruptive environment
  • Entrepreneurship
People and processes
  • Managing market oriented & responsible organization
  • Trends in work models
  • Delivering value on/off line
  • Enhance diverse talents and human capital
  • Private equity
Transversal sessions:
Skills and self development
  • Empowering creative thinking
  • Team building
  • Developing yourself
  • Responsible leadership and art of decision making
  • Critical thinking, problem solving and indep learning
  • Chinese language
Ethics and values
  • Global corporate citizienship
  • Becaming global ethical manager

Idiomas en los que se imparte

Inglés

Duración

Starting date: october 2021.

Perspectivas laborales

Tasa de empleo: 6 meses después de completar el programa: 87%. 1 año después de completar el programa: 97%. Algunas de las empresas donde trabajan los alumnos del curso son: BBVA, Repsol, Santander, Deloitte, L'Oréal, Leroy Merlin.

Precio

50500 €
50.500 euros (FIU extra).

Profesorado

Luís A. Sánchez. Margarita Núñez Canal. Javier Rovira Ruíz.
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