Would you like to take a course that develops your creative skills, but you don't want to commit to any particular artistic discipline? Do you like the field of design but have never studied any methodology?
The course in Business Design is an IED Barcelona educational response for the challenges of a global market where design-oriented companies, consulting firms, design studios and communication agencies need professionals who are able to combine creativity, business, technology and professional skills together with an entrepreneurial attitude.
The corporate world is currently using creative skills to develop products, services and brands that meet the needs of a constantly changing society. Some of the better companies have added design methodologies to set their corporate direction and strategies.
It is a highly innovative and unique undergraduate course that bridges the gap between design, business and technology and that trains the creative professionals of the future. It gives students an exciting opportunity to develop themselves in a very creative, practical, professional-like as well as interdisciplinary and international learning approach together with teachers who are renowned practitioners and while working on real challenges.
Business Design is a unique and highly innovative IED Diploma that brings together design, business and technology to train the creative professionals of the future.
The first year focuses on the basics of design, business and technology. The students explore design at the graphical and product levels and as a key element in communication. They also look at the concept of "user-focused" design, learning to identify and define the needs of the intended audience of the design process and experimenting with a first attempt at prototyping, using materials, shapes and volumes.
In the area of business, they focus on how to find innovative solutions to complex challenges, analysing the related social and legal aspects and the overall trends that influence them. They also learn about the evolution of new technologies, taking their first steps in user experience-based programming.
The second year looks in depth at the product research and prototyping stage and familiarises the students with the concepts of user experience and service design so that they can acquire an overall view of the design process as a central management tool for companies in any field. In addition, the students focus on the idea generation and definition process, while closely examining the factors required for managing the legal, financial, branding and communication aspects of business, with an emphasis on the digital world. While discovering the influence of global trends as a tool for anticipating and managing change, from the technological side they gain even more knowledge of the key tools for making their prototypes interactive and functional, experimenting with both sensors and application design. An initial approximation to frameworks such as the Lean Startup and agile management techniques complete their vision of innovation project management.
In the third year, the students work on exploring design at a more intangible level, such as defining strategies, prototyping services, analysing designs and, in the business and technology section, focusing on defining and implementing innovation processes. Lastly, they have to apply all the knowledge acquired in the three years of the course to develop their final project, in which they are asked to research, define and present proposals and solutions for a real-world corporate challenge. To prepare them to go out into the world of work, the students also touch on the topic of personal branding, in order to develop their own personal brand.
At the end of the three years, the students are ready to work on multidisciplinary teams, both in design and other areas, to which they can bring a global vision of process management, how to implement it and how to evaluate its feasibility. The profile that this course aims to produce ideally finds a place in strategic design, service design, digital or non-digital product design consultancies or in a start-up or any kind of company that is implementing innovation strategies and processes.