Barcelona Marketing and Business Models International Summer School

Curso
Presencial
Barcelona
30 horas
590 €

Descripción

  • To examine the latest topics and challenges in the discipline of marketing, which is undergoing extensive changes with the widespread adoption of new technologies. 
  • To provide participants with the tools and guidelines to build solutions that are compatibles with the current technology scenario. 
  • To provide aspiring marketing executives with a general understanding of the transformational trends and experiences that are shaping current business structures. 
  • To analyse the emergence of new business models, taking advantage of the various resources available in Barcelona, a city renowned for its creativity and ability to attract talent.
  • To experience a networking week with highly motivated participants at the University of Barcelona, one of the top leading European universities. 

Temario

  • Exploring new marketing approaches and strategies.
  • Rethinking business models.
  • Experiences and marketing strategies.
  • Innovation, marketing and digital economy.
  • Interdisciplinarieties and other creative connections.

Destinatarios

Professionals, managers, professors, researchers, students. 

Idiomas en los que se imparte

English.

Duración

1 week.

Titulación obtenida

Certificate 3 ECTS.

Precio

590 €
Fees include course materials, visits to organizations, lunch, coffee, welcome dinner and some recreational activities. Do not include accomodation in Barcelona.

Barcelona Marketing and Business Models International Summer School

Universidad de Barcelona. Cátedra de Iniciativa Emprendedora.

Campus y sedes: Universidad de Barcelona. Cátedra de Iniciativa Emprendedora.

UNIVERSIDAD DE BARCELONA. Cátedra de Iniciativa Emprendedora.
Avenida Diagonal, 690 Barcelona

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