Bachelors Degree in Marketing + Degree in Digital Business



This Bachelor's Degree which is a highly renowned degree that trains participants to face and solve completex challenges in an increasingly globalized business and marketing environment.
ESIC, is affiliated to Universitat Rovira i Virgili in Barcelona and to Universidad Rey Juan Carlos in Madrid to offer the Bachelor's Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.
This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.
The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today's business market.
This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.


First year
  • Marketing and Interpersonnal Communication Techniques
  • Introduction to Corporations
  • Mathematics Applied to Marketing
  • Economic and Marketing History
  • Corporate Sociology
  • Chinese I
  • Anthropology
  • Introduction to Marketing
  • Computer Science Applied to Marketing
  • Applied Statistics to Marketing
  • Civil Law
  • History of the Commercial Culture and Society
  • Chinese II
  • To Be Professional
Second year
  • Economics I : Microeconomics
  • Economic - Financial Analysis in Marketing I4
  • Psychology Applied to Marketing
  • Strategic Management
  • Mercantile Law: Legal Regulation of the Market
  • Chinese III
  • Critical Thinking
  • Multimedia Software
  • Strategic Marketing
  • Responsibility and Corporate Social Marketing
  • Economics II: Macroeconomics
  • Economic-Financial Analysis in Marketing II
  • Decission-Marking Methods Applied to Marketing
  • Labour and Social Security Law
  • Digital Enviroment
  • Chinese
Third year
  • Communication Policy and Digital Advertising
  • Consumer Behavior
  • Product Policy
  • Sales Management
  • Market Research I
  • Industrial and Services Marketing
  • Christian Social Thinking
  • Creation of Digital Spaces
  • Creative Mindset
  • Distribution Policy and Ecommerce
  • Price and Cost Policy and Ecommerce
  • Market Research II
  • Commercial Negotiation Techniques
  • Relational, Direct, and Interactive Marketing
  • Applied Information Systems and Data Driven Marketing
  • Scientific Investigation
  • Trend Search and Analysis
Fourth year
  • Marketing Plan
  • Elective 14,5 
  • Elective 24,5
  • Elective 34,5
  • Elective 44,5
  • Academic Recognition of Credits
  • Business Ethics 
  • Teamworking
  • Self-Diagnosis 
  • Digital Marketing Strategies 
  • Marketing Intelligence4
  • Customer Marketing
  • External Practies
  • End of Degree Project
Firth year
  • Digital Reality
  • Leadership
  • Transformation and Change
  • Digital Footprint
  • Digital Marketing Metrics & Analytics
  • E-Markets
  • Entrepreneurship
  • Strategic Finances
  • Mindlab
  • Global Mindset
  • Global Communication
  • Data Driven Marketing 
  • Business Start-Up
  • Business Innovation
  • Business with Global Cause


Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.
Who is it for?
  • Wants to work in marketing and/or a global and evolving sales environment.
  • Logical-analytical and creative capacity
  • Interested in digital business
  • Leadership skills


Intake: September 2020.


Professional internships in the best companies.

Perspectivas laborales

95% Employment Ratio 1 year after completing programme. his degree is a passport to several career opportunities, such as: Marketing Manager Sales Manager International Business Manager Market Analyst Brand Manager Business Intelligence Manager Customer Relationship Analyst Account Manager Product Manager Trade Marketing Manager


Scholarships, financial aid and student loan.

Ventajas del curso

You will have the possibility to complete and validate your studies abroad during a semester or an academic year. Students enrolled in the Official Degree in Marketing by URJC will in turn receive ESIC's Degree in Digital Business, granting 135 additional credits to those already obtained in the BDM syllabus.
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Bachelors Degree in Marketing + Degree in Digital Business
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