Bachelors Degree in Business Administration and Management + Degree in Global Marketing Management



This Bachelor's Degree trains professionals to perform management, advisory and evaluation tasks in the production and service organizations. These tasks can be carried out in the global sphere of the organization or in any of its functional areas.
ESIC, as a centre associated to the Universidad Rey Juan Carlos in Madrid and Universidad Miguel Hernández in Elche, offers a Degree in Business Administration and Management, an official degree that is highly acknowledged by the business world and will enable you to face any business challenge.
This degree prepares you to take on these tasks with the maximum responsibility and efficacy.
The Bachelor's Degree in Marketing provides participants with a high-quality training on business management, marketing and market research.
Student profile: students who wish to work in the business world, dedicated to company coordination and management.
In addition, ESIC incorporates specific additional training for marketing and commercial management, to provide you with the best tools and skills to handle any business challenge.


First year
  • Economic History
  • Corporate Mathematics
  • Introduction to Corporations I
  • Professional Ethics, Basic Principal of Law and Equality (Professional Ethics)
  • History of Spanish Institutions (Humanities)
  • Chinese I
  • Anthropology
  • Introduction to Economics
  • Financial Mathematics
  • Introduction to Corporations II
  • Mercantile Law
  • Computer Science Applied to Corporations
  • Chinese II
  • Critical Thinking
Second year
  • Chinese
  • Introduction to Marketing and Communications at the Company
  • Financiall Accounting I
  • Micro-Economics
  • Corporate Statistics I
  • Corporate Sociology
  • Creative Mindset
  • Chinese III
  • Financial Accounting II
  • Production Management
  • Macro-Economics
  • Corporate Statistics II
  • Marketing Management
  • Scientific Investigation
  • Multimedia Software
Third year
  • Corporate Taxation
  • Strategic Management and Corporate Politics I
  • Analytical Accounting
  • Commercial Management
  • Financial Management I
  • Corporate Decision Methods
  • Creation of Digital Spaces
  • Digital Enviroment
  • Market Research
  • Management Information Systems
  • Strategic Management and Corporate Politics II
  • Human Resources
  • Financial Management II
  • Balance Analysis II
  • National and International Economic Enviroment of the Firm
  • Christian Social Thinking
  • Trend Search and Analysis
Fourth year
  • Labour Law
  • Elective 14,5
  • Elective 24,5
  • Elective 34,5
  • Elective 44,5
  • Academic Recognition of Credits
  • Business Ethics
  • Leadership
  • Digital Footprint
  • Consumer Behavior4,5
  • Product Management4,5
  • Princing
  • External Practices
  • End of Degree Proyect


Who is it for?
  • Interested in the global visión of the company.
  • Business management, financial management, comercial and people management.
  • Logical-analytical capacity
  • Incorporation of the digital economy in business processes


Intake: September 2020.


Professional internships in the best companies.

Perspectivas laborales

97% Employment Ratio 1 year after completing programme. This degree is a passport to several career opportunities, such as: CEO (Chief Executive Officer) SME manager Director of planning Company consultant and advisor CFO (Chief Financial Officer) HR manager Marketing manager Commercial manager Market analyst Brand manager Business intelligence analyst Product or sales manager Key account manager


Scholarships, financial aid and student loan.

Ventajas del curso

You will have the possibility to complete and validate your studies abroad during a semester or an academic year.
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Bachelors Degree in Business Administration and Management + Degree in Global Marketing Management
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