Bachelor's Degree in Marketing + Degree in Entrepreneurship and Innovation


Oficial / Homologado
5 Años
11.300 €


ESIC, is affiliated to Universidad Rey Juan Carlos in Madrid to offer the Bachelor's Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.

This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.

The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today's business market.

Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.
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First year
  • Marketing and Interpersonnal Communication Techniques
  • Introduction to Corporations
  • Mathematics Applied to Marketing
  • Economic and Marketing History
  • Corporate Sociology
  • Chinese I
  • Business Models II: Product-Market Fit
  • Introduction to Marketing
  • Computer Science Applied to Marketing
  • Applied Statistics to Marketing
  • Civil Law
  • History of the Commercial Culture and Society
  • Chinese II
  • Agile Methodologies
Second year
  • Economics I : Microeconomics
  • Economic - Financial Analysis in Marketing I
  • Psychology Applied to Marketing
  • Strategic Management
  • Mercantile Law: Legal Regulation of the Market
  • Business Models II: Social Entrepreneurship
  • Entrepreneurial Ecosystem I
  • Critical Thinking
  • Strategic Marketing
  • Responsibility and Corporate Social Marketing
  • Economics II: Macroeconomics
  • Economic-Financial Analysus in Marketing II
  • Decission-Marking Methods Applied to Marketing
  • Labour and Social Security Law
  • Christian Social Thinking
  • Negotiation and Selling Methods
  • Chinese
Third year
  • Communication Policy and Digital Advertising
  • Consumer Behavior
  • Product Policy
  • Sales Management
  • Market Research I
  • Industrial and Services Marketing
  • Personal Competences I: Personal Brand & Networking 
  • Business Models III: Intrepreneurship
  • Relational, Direct and Interactive Marketing
  • Distribution Policy and Ecommerce
  • Price and Cost Policy and Ecommerce
  • Market Research II
  • Commercial Negotiation Techniques
  • Applied Information Systems and Data Driven Marketing
  • Anthropology
  • Entrepreneurial Ecosystem II: Finance and Law
  • Narrative Methods
Fourth year
  • Marketing Plan
  • Elective 14,5EL Elective
  • Elective 24,5EL Elective
  • Elective 34,5EL Elective
  • Elective 44,5EL Elective
  • Academic Recognition of Credits
  • Business Ethics
  • Business Models IV: Go To Market
  • Personal Competences II: Leading, Self-Managing and Managing Teams
  • Entrepreneurial Ecosystem III: Presence at Trade Fairs, Companies, Boorcamps and Awards
  • E-Markets
  • Esic Garage I: Coach in Teams
  • External Practies
  • End of Degree Project
Fifth year
  • Digital Production I
  • Global Innovation: Structure, Product and Processes
  • Elective Subject I
  • Elective Subject II
  • Esic Garage II: Coach in Teams
  • Elective Subject III
  • Personal Competences III: Debating, Public Speaking and Interpretation Techniques
  • Digital Production I
  • Global Mindset
  • Esic Garage III: Coach in Teams
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Who is it for?

  • Wants to work in marketing and/or a global and evolving sales environment.

  • Logical-analytical and creative capacity

  • Interested in digital business

  • Leadership skills


Intake: september 2020.

Perspectivas laborales

Marketing Manager
International Business Manager
Brand Manager
Customer Relationship Analyst
Product Manager
Sales Manager
Market Analyst
Business Intelligence Manager
Account Manager
Trade Marketing Manager


Scholarships, financial aid and student loan.


11.300 €

Ventajas del curso

Support throughout your professional career, entrepreneurship, lifetime employment opportunities. You will have the possibility to complete and validate your studies abroad during a semester or an academic year.
Students enrolled in the Official Bachelor's Degree in Marketing by URJC will in turn receive ESIC's Degree in Entrepreneurship and Innovation, granting 135 additional credits to those already obtained in the BDM syllabus.

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Bachelor's Degree in Marketing + Degree in Entrepreneurship and Innovation

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Bachelor's Degree in Marketing + Degree in Entrepreneurship and Innovation