Bachelor's Degree in Marketing + Degree in Data Science


Oficial / Homologado
5 Años
11.300 €


This Bachelor's Degree which is a highly renowned degree that trains participants to face and solve completex challenges in an increasingly globalized business and marketing environment.

ESIC, is affiliated to Universidad Rey Juan Carlos in Madrid to offer the Bachelor's Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.

This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.

The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today's business market.

Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.`
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First year
  • Marketing and Interpersonal Communication Techniques
  • Marketing and Interpersonnal Communication Techniques
  • Introduction to Corporations
  • Mathematics Applied to Marketing
  • Economic and Marketing History
  • Corporate Sociology
  • Technology in Data Science I: Systems architecture
  • Organization and Data Management I: Database
  • Anthropologyll
  • Organization and Data Management II: Content Curation
  • Introduction to Marketing
  • Computer Science Applied to Marketing
  • Applied Statistics to Marketing
  • Civil Law
  • History of the Commercial Culture and Society
  • Technology in Data Science II: Systems architecture
  • Critical Spiritual thinking
Second year
  • Economics I: Microeconomics
  • Economic-Financial Analysis in Marketing I
  • Psychology Applied to Marketing
  • Strategic Management
  • Mercantile Law: Legal Regulation of the Market
  • Chinese
  • Program for Data Science I: Java / SQL
  • Program for Data Science II: Python
  • Strategic Marketing
  • Responsability and Corporate Social Marketing
  • Economics II: Macroeconomics
  • Economic-Financial Analysis in Marketing II
  • Decission-Making Methods applied to Marketing
  • Labour and Social Security Law
  • Statistical modeling with R
  • Christian social thought
Third year
  • Communication Policy and Digital Advertising
  • Consumer Behavior
  • Product Policy
  • Sales Management
  • Market Research I
  • Industrial and Services Marketing
  • Distribution Policy and Ecommerce
  • Price and Cost Policy and Ecommerce
  • Market Research II
  • Commercial Negotiation Techniques
  • Relational, Direct, and Interactive Marketing
  • Applied Information Systems and Data Driven Marketing
  • Business Intelligence
  • Cloud Servicer Providers
  • Data driven corporations I:Sensitive Data management
  • Big Data Applications I: Big Data Project Implementation I 
Fourth year
  • Marketing Plan
  • Elective 14,5
  • Elective 24,5
  • Elective 34,5 
  • Elective 44,5
  • Academic Recognition of Credits
  • External Practies
  • End of Degree Project
  • Ética Empresarial
  • Teamworking
  • Autodiagnóstico
  • Estrategias de Marketing Digital
  • Marketing Intelligence
  • Marketing de Clientes
Firth year
  • Big Data Applications II: Big Data Project Implementation II
  • Big Data Applications III: Big Data in Industry 
  • Data driven corporations II: Sensitive Data management
  • Big Data Applications IV: Identification of Black Ops
  • Artificial Intelligence and Neural Networks
  • Modeling of categorical variables
  • Predictive models II: Patterns of online abandonment
  • Predictive models III: Public opinion and sentiment
  • Analytical approach to Neuromarketing
  • Natural language processing: Chat-Bots
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Who is it for?

  • Wants to work in marketing and/or a global and evolving sales environment.

  • Logical-analytical and creative capacity

  • Interested in digital business

  • Leadership skills


Intake: september 2020.

Perspectivas laborales

95% Employment Ratio 1 year after completing programme.
This degree is a passport to several career opportunities, such as

Marketing Manager
Sales Manager
International Business Manager
Market Analyst
Brand Manager
Business Intelligence Manager
Customer Relationship Analyst
Account Manager
Product Manager
Trade Marketing Manager


Scholarships, financial aid and student loan.


11.300 €

Ventajas del curso

Support throughout your professional career, entrepreneurship, lifetime employment opportunities. You will have the possibility to complete and validate your studies abroad during a semester or an academic year.
Students enrolled in the Official Bachelor's Degree in Marketing by URJC will in turn receive ESIC's Degree in Data Science, granting 135 additional credits to those already obtained in the BDM syllabus.

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Bachelor's Degree in Marketing + Degree in Data Science

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Bachelor's Degree in Marketing + Degree in Data Science