Bachelor's Degree in Marketing + Degree in Data Science en Pozuelo de Alarcón (Madrid) por ESIC, BUSINESS&MARKETING SCHOOL (Pozuelo)

Descripción

This Bachelor's Degree which is a highly renowned degree that trains participants to face and solve completex challenges in an increasingly globalized business and marketing environment.

ESIC, is affiliated to Universidad Rey Juan Carlos in Madrid to offer the Bachelor's Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.

This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.

The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today's business market.

Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.`

Temario

First year

Marketing and Interpersonal Communication Techniques
Marketing and Interpersonnal Communication Techniques
Introduction to Corporations
Mathematics Applied to Marketing
Economic and Marketing History
Corporate Sociology
Technology in Data Science I: Systems architecture
Organization and Data Management I: Database
Anthropologyll
Organization and Data Management II: Content Curation
Introduction to Marketing
Computer Science Applied to Marketing
Applied Statistics to Marketing
Civil Law
History of the Commercial Culture and Society
Technology in Data Science II: Systems architecture
Critical Spiritual thinking

Second year

Economics I: Microeconomics
Economic-Financial Analysis in Marketing I
Psychology Applied to Marketing
Strategic Management
Mercantile Law: Legal Regulation of the Market
Chinese
Program for Data Science I: Java / SQL
Program for Data Science II: Python
Strategic Marketing
Responsability and Corporate Social Marketing
Economics II: Macroeconomics
Economic-Financial Analysis in Marketing II
Decission-Making Methods applied to Marketing
Labour and Social Security Law
Statistical modeling with R
Christian social thought

Third year

Communication Policy and Digital Advertising
Consumer Behavior
Product Policy
Sales Management
Market Research I
Industrial and Services Marketing
Distribution Policy and Ecommerce
Price and Cost Policy and Ecommerce
Market Research II
Commercial Negotiation Techniques
Relational, Direct, and Interactive Marketing
Applied Information Systems and Data Driven Marketing
Business Intelligence
Cloud Servicer Providers
Data driven corporations I:Sensitive Data management
Big Data Applications I: Big Data Project Implementation I

Fourth year

Marketing Plan
Elective 14,5
Elective 24,5
Elective 34,5
Elective 44,5
Academic Recognition of Credits
External Practies
End of Degree Project
Ética Empresarial
Teamworking
Autodiagnóstico
Estrategias de Marketing Digital
Marketing Intelligence
Marketing de Clientes

Firth year

Big Data Applications II: Big Data Project Implementation II
Big Data Applications III: Big Data in Industry
Data driven corporations II: Sensitive Data management
Big Data Applications IV: Identification of Black Ops
Artificial Intelligence and Neural Networks
Modeling of categorical variables
Predictive models II: Patterns of online abandonment
Predictive models III: Public opinion and sentiment
Analytical approach to Neuromarketing
Natural language processing: Chat-Bots

Perspectivas laborales

95% Employment Ratio 1 year after completing programme.
This degree is a passport to several career opportunities, such as

Marketing Manager
Sales Manager
International Business Manager
Market Analyst
Brand Manager
Business Intelligence Manager
Customer Relationship Analyst
Account Manager
Product Manager
Trade Marketing Manager

Promociones

Scholarships, financial aid and student loan.

Precio

11.300 €

Ventajas del curso

Support throughout your professional career, entrepreneurship, lifetime employment opportunities. You will have the possibility to complete and validate your studies abroad during a semester or an academic year.
Students enrolled in the Official Bachelor's Degree in Marketing by URJC will in turn receive ESIC's Degree in Data Science, granting 135 additional credits to those already obtained in the BDM syllabus.

Bachelor's Degree in Marketing + Degree in Data Science

Descripción

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