Bachelor's Degree in International Business + Degree in Marketing Management

Oficial / Homologado
5 años
12570 €


This Bachelor's Degree trains professionals to perform with a global mindset in management, advisory and evaluation tasks in multinational organizations.
ESIC in Madrid offers a Degree in International Business, prepares professionals capable of performing business management tasks in international environments, who can manage and take advantage of the business opportunities in an increasingly globalised world.
Training 100% in English. From the first semester students will work with international universities students.
Training in business management in international settings, languages, leadership, internationalisation, and digital economy.
Taught by teachers with broad professional experience in international business management and academic certification by the Ministry of Education (ANECA).
The Bachelor's Degree in International Business + Degree in Marketing Management is based on two pillars: to know how to be and to know how to do; and one objective: your incorporation into professional life.


Students enrolled in the Bachelor's Degree in International Business by ESIC University will in turn receive ESIC's Degree in Marketing Management, granting 135 additional credits to those already obtained in the BIB syllabus.
First year
First semester [BIB]
  • Labour Law
  • Business Law
  • Fundamentals of Business Economics
  • Fundamentals of Marketing
  • Business English
First semester [DMM]
  • Introduction to Marketing
  • Chinese I
Second semester [BIB]
  • Business Administration and Organisation
  • Data Analysis
  • Current Tax Bases of the Tax System
  • Financial Accounting
  • Principles of Economics
Second semester [DMM]
  • Antropology
  • Chinese II
Second year
First semester [BIB]
  • International Accounting
  • International Law
  • International Economic Environment
  • Mondern language I
  • Applied Computing for Business Management
First semester [DMM]
  • Scientific Research
  • Chinese III
Second semester [BIB]
  • International Areas and Markets
  • Modern Language II
  • International Market Research
  • Mathematics of Financial Operations
  • International Operations  & Global Entrepreneurship
Second semester [DMM]
  • Trend Search and Analysis
  • Christian Social Thinking
Third year
First semester [BIB]
  • Cross Cultural Management
  • Strategies to Access International Markets
  • International Financing
  • International Macroeconomics
  • International Product and Pricing Policy
First semester [DMM]
  • Commercial Negotiation
Second semester [BIB]
  • International Marketing Management
  • International Communication Strategies
  • Tools and Operations on the World Financial Markets
  • International Politics in the Business World
  • Transport, Logistics, and International Distribution
Second semester [DMM]
  • Consumer Behaviour
  • Business Ethics
Fourth year
First semester [BIB]
  • Developing Markets
  • Strategy and Strategic Management
  • E-Commerce
  • Elective 1
  • Elective 2
  • Elective 3 
Second semester [BIB]
  • Internship Placement
  • End of Degree Project
Second semester [DMM]
  • Product Management
  • Pricing
  • Self-Diagnosis
  • Trade and Retail Marketing
  • Markcom
  • Leadership
Electives [BIB]
  • Business Ethics
  • Decission-Making Models
  • Human resources International Management
  • Diplomacy, International Relations and Corporate Diplomacy
  • European Union
  • International Corporate History
  • International Purchasing Management
  • International Economic Analysis
  • International Project Management
  • Multilateral Institutions Projects
Fifth year
First semester [DMM]
  • Marketing Management
  • Sales Management
  • Digital Marketing Strategies
  • Marketing Intelligence
  • Digital Marketing Metrics & Analytics
  • Data Driven Marketing
  • Digital Footprint   
Second semester [DMM]
  • Glocal Marketing
  • E-Markets
  • Global Communication
  • Decision Making
  • Marketing Plan
  • Marketing Finance 
  • Change and Transform


Participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.
Who is Bachelor's Degree for?:
  • Want to work in international business.
  • Demonstrate leadership and want to hone this skill.
  • Global and multicultural business perspectives.
  • Early-adopters of new technologies.
  • Speaks several languages already or is interested in learning new languages.

Idiomas en los que se imparte



Start date: September 2022.

Perspectivas laborales

​​​​​​This degree in Madrid is a passport to several career opportunities, such as: Associate Project Officer Programme Development Advisor International Foreign Policy Advisor Foreign Office Service (Diplomatic Corps) Global Marketing Manager International Trade Specialist International Procurement Department Import/Export Coordinator Marketing Consultant


Scholarships and grants available.
Bachelor's Degree in International Business + Degree in Marketing Management
ESIC University
Campus y sedes: ESIC University
Esic Universidad
Av. de Valdenigrales, s/n 28223 Pozuelo de Alarcón (Madrid)
Facultad de Ciencias Jurídicas y Sociales
Av. de Valdenigrales, s/n 28223 Pozuelo de Alarcón (Madrid)
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