An ideal programme for gaining an understanding of business in general and the role of marketing in service businesses and smaller enterprises in particular. The programme has a backbone in marketing, but general aspects of business also receive substantial coverage. Since marketing is one of several functional areas within an organisation, this programme links marketing roles, tasks and functions with other organisational activities such as management, accounting and economics.
You are expected to gain an in-depth understanding of subject related material through studying on a balanced range of different subject modules, while simultaneously developing key employability skills and competencies from the teaching, learning and assessment experiences you will participate in. You can take an optional work placement in year three and return to complete the final year as year four, giving you an advantage in the graduate job market.
The evaluation system is based on continuous assessment of each block of study, through class attendance and / or examination. The student must have passed each subject independently.
Having successfully passed the evaluations and with the minimum attendance required, the student will be able to pass to the following year and after having completed three academic years, will get the official Middlesex University BA (Hons) degree.
Level 4 / Year 1
- Economic & Financial Aspects of Business
- Organisational Behaviour and Analysis
- Principles of Marketing
- Quantitative Methods for Business Applications
Level 5 / Year 2
- Human Resources in Business
- Business Environment
- Marketing Research
- Option Module
Level 6 / Year 3
- Services Management
- Enterprise and Small Business
- Marketing Strategy and Planning
- Option Module