Bachelor in Business & Marketing

Grado
Oficial / Homologado
Presencial
Barcelona
7200 €

Descripción

An ideal programme for gaining an understanding of business in general and the role of marketing in service businesses and smaller enterprises in particular. The programme has a backbone in marketing, but general aspects of business also receive substantial coverage. Since marketing is one of several functional areas within an organisation, this programme links marketing roles, tasks and functions with other organisational activities such as management, accounting and economics.

Objectives
You are expected to gain an in-depth understanding of subject related material through studying on a balanced range of different subject modules, while simultaneously developing key employability skills and competencies from the teaching, learning and assessment experiences you will participate in. You can take an optional work placement in year three and return to complete the final year as year four, giving you an advantage in the graduate job market.

Assessment System
The evaluation system is based on continuous assessment of each block of study, through class attendance and / or examination. The student must have passed each subject independently.

Having successfully passed the evaluations and with the minimum attendance required, the student will be able to pass to the following year and after having completed three academic years, will get the official Middlesex University BA (Hons) degree.

Temario

Level 4 / Year 1
- Economic & Financial Aspects of Business
- Organisational Behaviour and Analysis
- Principles of Marketing
- Quantitative Methods for Business Applications

Level 5 / Year 2
- Human Resources in Business
- Business Environment
- Marketing Research
- Option Module

Level 6 / Year 3
- Services Management
- Enterprise and Small Business
- Marketing Strategy and Planning
- Option Module

Metodología

Campus attendance.

Idiomas en los que se imparte

English

Duración

Starting date: October 2014. Duration: 3 years (October to June).

Perspectivas laborales

Profesional opportunities This programme will help you to develop professional business and marketing abilities essential for jobs in market research, product and brand management, public relations, sale management and advertising

Precio

7200 €
7.200 euros per year.

Bachelor in Business & Marketing

INSA Business, Marketing & Communication School

Campus y sedes: INSA Business, Marketing & Communication School

INSA Business, Marketing & Communication School
Torrent de l Olla 208 08012 Barcelona

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