Bachelor´s Degree in Marketing



This Bachelor's Degree which is a highly renowned degree that trains participants to face and solve completex challenges in an increasingly globalized business and marketing environment.
ESIC, is affiliated to Universidad Rey Juan Carlos in Madrid  and Universitat Rovira i Virgili in Barcelona to offer the Bachelor's Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.
This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.
The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today's business market.
Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.
This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.`
Complement your official degree with one of these two specialization diplomas:
  • Professional Skills
  • Digital Tools and Multimedia 


First year
  • Marketing and Interpersonnal Communication Techniques
  • Introduction to Corporations
  • Mathematics Applied to Marketing
  • Economic and Marketing History
  • Corporate Sociology
  • Introduction to Marketing
  • Computer Science Applied to Marketing
  • Applied Statistics to Marketing
  • Civil Law
  • History of the Commercial Culture and Society
Second year
  • Economics I : Microeconomics
  • Economic - Financial Analysis in Marketing I
  • Psychology Applied to Marketing
  • Strategic Management
  • Mercantile Law: Legal Regulation of the Market
  • Strategic Marketing
  • Responsibility and Corporate Social Marketing
  • Economics II: Macroeconomics
  • Economic-Financial Analysis in Marketing II
  • Decission-Marking Methods Applied to Marketing
  • Labour and Social Security Law
  • Chinesse
Third year
  • Communication Policy and Digital Advertising 
  • Consumer Behavior
  • Product Policy
  • Sales Management
  • Market Research I 
  • Industrial and Services Marketing
  • Distribution Policy and Ecommerce 
  • Price and Cost Policy and Ecommerce 
  • Market Research II
  • Commercial Negotiation Techniques
  • Relational, Direct, and Interactive Marketing
  • Applied Information Systems and Data Driven Marketing
Fourth year
  • Marketing Plan
  • Elective 14,5
  • Elective 24,5
  • Elective 34,5
  • Elective 44,5E
  • Academic Recognition of Credits
  • External Practies
  • End of Degree Project


Who is it for?
  • Wants to work in marketing and/or a global and evolving sales environment.
  • Logical-analytical and creative capacity
  • Interested in digital business
  • Leadership skills




Professional internships in the best companies.

Perspectivas laborales

95% Employment Ratio 1 year after completing programme. This degree is a passport to several career opportunities, such as Marketing Manager Sales Manager International Business Manager Market Analyst Brand Manager Business Intelligence Manager Customer Relationship Analyst Account Manager Product Manager Trade Marketing Manager


Scholarships, financial aid and student loan.

Ventajas del curso

Support throughout your professional career, entrepreneurship, lifetime employment opportunities. You will have the possibility to complete and validate your studies abroad during a semester or an academic year. Students enrolled in the Official Bachelor's Degree in Marketing by URJC will in turn receive ESIC's Diploma in Profesional Skills or Diploma in Tools and Multimedia, granting 48 additional credits to those already obtained in the BM syllabus.
Sí, me interesa
conocer todos los detalles, precios, becas, fechas y plazas disponibles
Bachelor´s Degree in Marketing
También te recomendamos estos cursos
Temas relacionados