Cursos de Management en Diseño: gráfico, textil, industrial e interiores

La Web 2.0 es el principal canal informativo corporativo para la interacción de las empresas de moda con su target. Las redes sociales, los blogs, el microblogging, los foros y los diferentes servicios multimedia son herramientas de gran valor para una marca o empresa. Como consecuencia de este fenómeno han aparecido los community managers, responsables en gestionar la información recibida a través de los canales online para crear y actualizar constantemente las diferentes comunidades y herrami ...

"Programa organizado conjuntamente con el BCD, Barcelona Centro de Diseño Cuadro docente prestigioso. Más de 20 docentes y profesionales relevantes del sector. "Este posgrado pionero en España pretende oficializar una figura que ya funciona en compañías e instituciones. Gracias a la colaboración entre la UPC y el BCD, Barcelona Centro de Diseño, en su 3ª edición se ha consolidado como la formación de referencia en el sector. El Design Manager es un profesional que piensa en el diseño como ...

El Retail Manager es una figura requerida sobre todo, desde que las empresas han empezado a cambiar la distribución con la apertura de puntos de venta directos. Su posición, equivale a la del director comercial de una estructura con una red de distribución. El retail manager responde a la dirección general y a la propiedad; sus tareas abarcan desde el análisis estratégico- económico del mercado, hasta la selección y la gestión del personal, en los puntos de venta. Con la dirección general, de ...

El Master Fashion management: Marketing, Retail y Comunicación es un master profesional de alto perfil cuyo objetivo es formar a los futuros profesionales del management global del sector de la moda, especialistas en gestión de producto, visual merchandising y retail. Este máster se imparte en castellano.   ...

La Diplomatura de management de la Moda es presencial, se imparte en Madrid y tiene una duración de 3 años. La moda es un arte pero también un negocio que necesita cada vez mas profesionales que posean un fuerte interés por la moda pero además una alta cualificación en marketing, comunicación, compras, ventas, derecho, organización... Este programa forma a los profesionales que quieren trabajar en el aspecto mas comercial de la moda. Según los intereses de cada estudiante, las ...

Día tras día el mundo de los negocios es cada vez más difícil de gestionar, con un margen cada vez más bajo de errores. En este contexto, el valor de una disciplina reside en su capacidad para facilitar decisiones mejor informadas. Este entorno altamente competitivo, requiere un conocimiento que ayuda a aumentar la eficacia. El conocimiento que reduce el número de fallos asociados al riesgo de la innovación. Como el marketing hizo en el pasado, el diseño está siendo identificado como la sigui ...

to define the horizons of a brand, you need to have a strategic vision of the context in which it operates. designing a product and establishing a strategy go hand-in-hand. the fashion brand manager is the person who decides whether to produce a collection or not, defining its fashion content, deciding its price range and identifying its target market. his task is to study the fashion landscape, identify the competition, oversee the development of the product, plan its promotion and select th ...

to define the horizons of a brand, you need to have a strategic vision of the context in which it operates. designing a product and establishing a strategy go hand-in-hand. the fashion brand manager is the person who decides whether to produce a collection or not, defining its fashion content, deciding its price range and identifying its target market. his task is to study the fashion landscape, identify the competition, oversee the development of the product, plan its promotion and select th ...

to define the horizons of a brand, you need to have a strategic vision of the context in which it operates. designing a product and establishing a strategy go hand-in-hand. the fashion brand manager is the person who decides whether to produce a collection or not, defining its fashion content, deciding its price range and identifying its target market. his task is to study the fashion landscape, identify the competition, oversee the development of the product, plan its promotion and select th ...

Horario La duración del curso es de 30 horas. Las clases se impartirán de lunes a viernes, de 18h a 21h. Precio Importe total: 700 Euros Consultar formas de pago En este curso el alumno se ejercitará en la planificación, confección e implantación de planes de gestión y de marketing, tanto a nivel de fabricantes, como distribuidores o detallistas del sector de la moda. Presentación La industria de la moda está sujeta a continuas modificaciones caracterizadas por la existen ...

from imagination to creativity to the commercial actuality of a product: how to turn dreams into reality through new ideas, new processes and new technologies. the product manager turns ideas and concepts into reality, transforming creativity into a valid commercial offering. he is the person who coordinates and supervises all the work, from the first samples to the final output. he is also responsible for organising and implementing protocols to guarantee the quality of the products. he usua ...

every market has its own identity and rules, and not all promotional and sales techniques work at every of luxury products. these methods... attention will be paid to the management strategies which underpin all fashion houses and which students must learn to use with ease and confidence.

every market has its own identity and rules, and not all promotional and sales techniques work at every of luxury products. these methods... attention will be paid to the management strategies which underpin all fashion houses and which students must learn to use with ease and confidence.

how a menswear collection is created: understanding the phases involved in constructing a collection, and production management which, today more than ever, are key to the corporate development of menswear products ,with visits to the production sites or showrooms of ermenegildo zegna.

...en este ámbito. La interrelación entre management y diseño es fundamental a nivel... los principios y fundamentos del management para poder lograr con éxito este nuevo papel. Estar familiarizado con estos principios otorgará a los profesionales del diseño una nueva perspectiva de su trabajo y les capacitará para ser parte activa en los procesos de definición de la estrategia empresarial, propia o ajena, proporcionándoles las herramientas para diferenciarse (innovar), obtener ...

This intensive short course will introduce some of the core skills involved in the high-end international. Week 1 understanding and using... manager). Week 3 essential management skills for career-minded individuals. knowledge of marketing and public relations for fashion retail to add to your portfolio of skills. fashion panorama: the broader view of fashion industry mechanisms, as well as an understanding of fabrics, materials and contemporary construction techniques. ...

This course instils specific knowledge on the management of all communication and marketing activities related to fashion products: analyses of the costs of raw materials, distribution choices, relationships with various communication means. An all encompassing pathway finalized in communicating and promoting fashion products. Product Managers are professional figures that closely follow the whole evolution of a product, from its birth, to the realizations of a collection and its ...

talking about fashion on the global stage. making the allure of fashion understandable, creating a need for it, hinting at its charm. this is the task of the fashion promoter. the fashion promoter plans advertising campaigns and organises the promotion of fashion products through appropriate channels. he organises presentations, events and catwalk shows that reflect the image of the company. he organises the press and pr offices. the fashion promoter forms relationships with marketing agencie ...

this master is mainly focused on the ability of each student to seek out and define new styles, symbols and identities that offer the fashion and luxury communication world an original point of view. the product manager turns ideas and concepts into reality, transforming creativity into a valid the creative director is an expert in the definition of style and the perception of new trends. he must recognise new symbols, new atmospheres and new sensations and apply them in all aspects of visual ...

talking about fashion on the global stage. making the allure of fashion understandable, creating a need for it, hinting at its charm. this is the task of the fashion promoter. the fashion promoter plans advertising campaigns and organises the promotion of fashion products through appropriate channels. he organises presentations, events and catwalk shows that reflect the image of the company. he organises the press and pr offices. the fashion promoter forms relationships with marketing agencie ...