E.A.E. - Escuela de Administración de Empresas

Máster in Marketing and Sales (Full-Time)

E.A.E. - Escuela de Administración de Empresas

60 Créditos
12.900 €

Máster in Marketing and Sales (Full-Time)


With the EAE's Master in Marketing & Sales, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market.

Throughout the programme, the professionals are provided with the conditions to change. Participants in the programme will undergo an experience and process of change.

Top five reasons to do EAE's Master in Marketing & Sales:

1. EAE, one of the top 30 business schools in the world (América Economía's ranking of "The Best Business Schools Worldwide 2014").

2. The best Master degree in the area of Marketing run in Barcelona and the third best in Spain according to El Mundo's 2014 "Ranking of the 250 best master's degrees" (and years 2013, 2012, 2011, 2010, 2009).

3. International Networking: The international profile of the participants underpins the programme's multi-disciplinary vision. 83% of Marketing & Sales students comes from outside Spain, from countries of origin like Argentina, Brazil, China, Colombia, Egypt, France, Germany, India, Italy, Mexico, Norway, Russia, Turkey, United Kingdom or USA.

4. Live the EAE Experience. EAE Business School strives to guarantee that the student's learning experience is as enriching as possible and that it takes place both inside and outside the classroom. In 2013 we organized more than 150 events to welcome, network and update our students.

5. The best guarantee: our students. They play positions of international responsibility in the best companies: Levi's & Dockers Nike, Inditex, Deloitte, Levis, Ogilvy, Hewlett-Packard, Johnson & Johnson, Novartis or Unilever. Also we have signed more than 2.000 collaboration agreements with national and international companies.

With the EAE's Master in Marketing and Sales you will learn about:

1.DEVELOPMENT. Knowledge skills and attitudes within the marketing department. The course involves:

a) Understanding and applying marketing fundamentals and strategies in accordance with the company's strategy, understanding the Marketing Plan as a basic tool, not only of the department itself, but also of the company's strategic management.

b) Controlling the techniques to obtain information and developing this into a Marketing and Competitive Intelligence Information System.

c) Developing the skills necessary to identify opportunities, threats and changes to the company's competitive environment and adapting the company's strategy according to possible scenarios.

d) Controlling the bases of the different marketing mix policies at the company.

2.NEW MARKETING AND COMMERCIAL TRENDS: To provide a clear view of the opportunities and risks of new marketing trends, and to know how to adapt the company to a new competitive environment developing skills to address specific marketing needs appropriately in different sectors and being able to lead the implementation of new operational management systems aimed at the market and the consumer.

3. MANAGEMENT SKILLS: To enable participants to succeed in their professional life:

a) Being able to communicate and encourage work teams in a globalized, diverse and multicultural environment.

b) Reaching a full understanding of the organizational processes, in particular, those that allow professionals to create and improve corporate value.

c) Analysing the market situation, defining different scenarios, establishing opportunities and defining the business strategy and how to implement it.

Double Degree:

Students who succesfully pass the course will obtain the Master in Marketing & Sales degree from EAE Business School. Besides, students who fulfill the academic requirements established will obtain the Master in Marketing & Sales degree from Universitat Politécnica de Catalunya (if studying in Barcelona) or the Master in Marketing & Sales degree from Universidad Camilo José Cela (if studying in Madrid).

In order to obtain the degree from partner universities, it is necessary to fufil the requirements established by the institutions.

Valores diferenciales:

  • Programa Residencial Internacional. El alumno tendrá la opción, al finalizar el período lectivo en Barcelona, de realizar una estancia residencial de dos semanas de duración en Kean University (EE. UU.). Este programa residencial tiene un coste adicional para el alumno.

  • Consejo Asesor. El plan de estudios del máster se desarrolla conjuntamente con el Consejo Asesor del área de Marketing y Comunicación, formado por 23 profesionales de empresas como Unilever, Sony, Mango, Nielsen, Nisan, OgilvyOne, Heineken, Endesa, BP, La Caixa o Dockers, entre otras.

  • EAE, miembro de la Asociación de Marketing de España y ADIGITAL. La Asociación de Marketing de España es una entidad sin ánimo de lucro cuyo objetivo es la puesta en valor y el reconocimiento de la profesión y actividad de marketing. ADIGITAL es la mayor asociación multisectorial de la economía digital.

  • Ranking El Mundo. Según el ranking "250 Mejores Másters" de El Mundo, el Máster en Dirección de Marketing de EAE es el mejor máster de Marketing impartido en Barcelona, y el segundo mejor de España.

  • Plan de Marketing. La realización del Plan de Marketing es un elemento fundamental del programa, ya que ambos ayuda al participante a poner en práctica las habilidades y competencias adquiridas a lo largo del máster. Employment Report. El 96% de los estudiantes del Dirección de Marketing que solicitaron realizar prácticas o internship, las realizaron.

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1. The company and its environment

2. Organizational behaviour

3. Marketing factors

4. Market research and sales forecast

5. Marketing strategies

6. Operational marketing

7. Global marketing

8. Digital marketing

9. Personal and management skills

10. Sales network management

11. Business game

12. Marketing & sales plan


The main objective of the admissions process is to ensure the suitability of the candidates for the programme, by looking at their professional experience and their academic CV. Our aim is for all participants to make the most of the experience we offer through a context in which they may develop a long-term relationship with classmates, teachers and alumni. In order to start the admissions process, it is necessary to fill in the form so that EAE Academic Committee can consider their application. If the decision issued by the Academic Committee for the programme requested is positive, the candidate can complete his or her registration for the programme.


Full time.

Idiomas en los que se imparte

This programme will be conducted in English.


Inicio: A consultar.

Lugar donde se imparte el curso

Campus Barcelona y Madrid

Perspectivas laborales

EAE assesses the competencies that companies value most and passes them on to the students in order to facilitate their entry into the workplace. The objective is to reach the level of development demanded by the labour market.


EAE offers special funding conditions, grants and aids for candidates accepted in EAE programmes.


12.900 €

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Máster in Marketing and Sales (Full-Time)