Ostelea - EAE

Master in Event Management, Protocol and Business Tourism (MICE) (Full Time Madrid English)

Ostelea - EAE

Máster
Presencial
60 Créditos
  • Madrid
consultar precio

Descripción

This program will be conducted in English in Madrid.

The objective of Ostelea's Master in Events Organization, Protocol and Business Tourism is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions (MICE), as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process.

Reasons for taking Ostelea's Master in Events Organization, Protocol and Business Tourism (MICE):

  • Organization of real events: Students on the Master take charge of organizing the School's events and protocol. In previous years, the students helped to organize International Book Day, among other events.

  • Personal brand management: The program includes the development of skills in the field of personal brand management, which include learning personal marketing and employability techniques, in order to identify professional opportunities in Spain and further afield.

  • Stress management techniques: The program includes a number of sessions on stress management techniques, a crucial skill for any events organization executive, as their psycho-emotional balance is vital for effective team management.

  • Competence: This is the only full-time program in English in this field of knowledge in Spain.

  • Extensive program of visits to trade fairs, events and organization: If the tuition period coincides in terms of dates, students on the program can attend FITUR, considered to be Europe's second most important tourism trade fair and/or Fashion Week Madrid.



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Temario

Ostelea's Master in Events Organization, Protocol and Business Tourism is divided into 5 modules:
  • Structure and finances for the tourism sector
  • Talent management and innovation
  • Management of events organization and business tourism companies in global settings
  • Structure of the Global Tourism Industry
  • International marketing, protocol for events and business tourism
  • Master's Thesis

Metodología

Full Time

Idiomas en los que se imparte

English.

Duración

October 2017.

Lugar donde se imparte el curso

Madrid

Objetivos


  • Insight into the MICE (Meetings, Incentives, Conferencing and Exhibitions) industry and the Protocol Department of Institutions. Building a firm knowledge base in the tourism industry from an international perspective and always with an executive approach.

  • Sustainable innovation and management: Developing the capacity for creativity and innovation in the industry and its sustainable management through comprehensive and specialist training, equipping participants to take on positions of responsibility.

  • Global vision: Training directors equipped to manage events companies, conventions business tourism and institutions, and who are able to achieve the expected results at a global level.

  • Training executives: Developing the executive skills required of a global manager of MICE companies to enable them to work cooperatively, assertively and participatively with all of the members of the team.

  • Development of strategic plans: Learning the key factors in drafting strategic and immediate action plans in MICE settings (Meetings, Incentives, Conferences and Exhibitions). 



Titulación obtenida

Participants who successfully complete the programme at the Madrid campus will receive a TRIPLE QUALIFICATION
The qualification of Master in Events Organization, Protocol and Business Tourism from the Ostelea, School of Tourism & Hospitality. (INSTITUTIONAL)
The qualification of Master in Events Organization, Protocol and Business Tourism from EAE Business School.
The qualification of Master in Events Organization, Protocol and Business Tourism from the from the Universidad Rey Juan Carlos.

Promociones

Ostelea gives candidates access to grants in the form of financial aid with the aim of providing support for our students.

Precio

A consultar.

Ventajas del curso

Additional cross-profile services included in your Master (limited places):
Tourism Skills Development Program.
Employability-focused training: Professional careers programs, Employability Week, Employment Forum, Graduate Program, among others (subject to offer).
Monthly conferences with Directors of different departments and CEOs from the leading companies in the sector.
Seminars on Hospitality (Barcelona) and Sustainability (Madrid).
Language: English or French to choose.

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Master in Event Management, Protocol and Business Tourism (MICE) (Full Time Madrid English)

Master in Event Management, Protocol and Business Tourism (MICE) (Full Time Madrid English)