when a collection is put on show and people like it, its message is easily understood and it is tuned-in with the contemporary mindstyle. to design a collection and recognise fabrics is no longer enough to succeed in fashion. you need to go deeper: to research, identify styles, create and, at the same time, foresee the most intriguing trends.
fashion designers are responsible for research and style. they inspire fashion trends, create collections for clothing, textiles and accessories, and manage creativity, technology, information and trends. designers can create their own line or choose to work for companies as well as research, style and consulting studios. today, there is no room for improvisation. everything must be planned in detail because he fashion designer of today must be able to design and interpret lifestyles in line with the attitudes of the moment, which are continuously changing and evolving according to historic, cultural and social events. the creativity of a fashion designer must therefore be nourished, but it must also be educated, putting it in direct contact with working reality, with market difficulties, with production needs, with customers' expectations, with brand image as well as present and future
trends. the aim of the master programme is to go beyond the practical teaching of how a collection must be coordinated. it will explain how to launch a product, a menswear or womenswear collection or an idea globally, starting with careful research and staying in line with the trends and lifestyles of the present and the future.